What Do HCL’s Co-Founder, VC Heavyweights, and Startup Insiders Have in Common? They’re All Betting on This Bold New Jewellery Brand There’s a new name in fine jewellery,
There’s a new name in fine jewellery, and it’s already making waves before even going live.
Coluxe, a high-style fine jewellery startup built around lab-grown diamonds and coloured gemstones, has just closed its friends and family funding round—and the list of backers reads like a who’s who of the startup and investment elite.
From billionaires to venture capitalists, everyone’s placing their bets on Coluxe—and it hasn’t even launched publicly yet.
So why all the excitement? Because Coluxe isn’t just selling jewellery. It’s rewriting the rules of everyday luxury.
Coluxe was founded in early 2025 by Priyanka Gill, a well-known entrepreneur who previously co-founded the Good Glamm Group and is recognized for her sharp eye for consumer trends.
This time, she’s setting her sights on a massive, largely untapped opportunity: affordable, ethically sourced fine jewellery that doesn’t compromise on style—or sustainability.
Her brand’s vision?
“To reimagine everyday luxury through modular, stackable jewellery crafted from certified lab-grown diamonds and vibrant gemstones.”
It’s millennial- and Gen Z-ready, Instagram-worthy, and 100% guilt-free.
The funding round may have been dubbed “friends and family,” but this investor list is anything but ordinary.
Together, they’re not just investing money—they’re endorsing Coluxe’s potential to disrupt a $100B+ global jewellery market.
The company plans to use the funding to:
This isn’t just a D2C brand with pretty pictures. Coluxe is being built for scale—and if the early buzz is anything to go by, it’s coming in hot.
Lab-grown diamonds are 100% real, indistinguishable from mined diamonds, and far more ethical and sustainable. And they’re exploding in popularity.
Here’s why:
Coluxe is riding the wave of a major cultural shift—one where consumers care about how their luxury is made, not just what it looks like.
As Priyanka Gill puts it:
“Coluxe sits at the intersection of a powerful cultural shift and a massive category opportunity.”
She’s not wrong. The global lab-grown diamond market is expected to surpass $55 billion by 2031.
Forget traditional heavy sets. Coluxe is going after modern, stylish consumers who want:
It’s high-quality meets high-functionality, designed to move from a work meeting to dinner out, and still sparkle like the real deal—because it is.
With powerful investors, a sharp founder, and a product that hits at the heart of consumer trends—ethical sourcing, personalization, and luxury access—Coluxe might just be India’s next breakout jewellery startup.
And if you’re wondering whether people will buy fine jewellery online? Ask CaratLane, BlueStone, or Melorra—or better yet, watch what happens this August.
Coluxe’s launch could be the beginning of a new jewellery movement. And this time, it’s lab-grown, affordable, and unapologetically modern.
