Deepinder Goyal Is Betting Big—And It’s Not on Restaurants In a move that’s shaking up India’s food delivery battlefield, Eternal (formerly Zomato) has quietly set the stage for
In a move that’s shaking up India’s food delivery battlefield, Eternal (formerly Zomato) has quietly set the stage for its next big disruption—by incorporating a new subsidiary, Blinkit Foods Private Limited.
Yes, you heard that right: a whole new foodtech company, focused exclusively on ultra-fast food delivery under the Blinkit brand.
And while the company hasn’t spilled all the details yet, insiders suggest this is a massive push to scale Bistro, Blinkit’s 10-minute ready-to-eat food service that’s already quietly spreading across major metros.
Blinkit Foods is a wholly owned arm of Eternal, created with an authorised share capital of ₹1 crore. It’s set to focus on:
This is not just a new brand. It’s a strategic shift in Eternal’s quick commerce game plan—and possibly a way to build a Zomato 2.0, powered by vertical integration and faster delivery than ever before.
Eternal’s CEO Deepinder Goyal confirmed in a shareholder letter that Bistro now operates 38 kitchens across Delhi NCR and Bengaluru.
“Early data is encouraging… the kitchens are generating incremental demand without cannibalising Zomato,” Goyal wrote.
In startup speak, that means: it’s working. And more importantly, it’s not eating into their core food delivery business—yet.
Let’s not forget—Eternal has already failed twice in rapid food delivery:
Both were shut down due to low demand and operational mess. So why try again?
Because this time, Bistro is taking a fully integrated approach. Instead of relying on restaurant partners, they’re running their own kitchens, which means:
It’s the Dunzo meets Rebel Foods meets Domino’s model—and it might be Eternal’s smartest pivot yet.
Eternal isn’t just experimenting here—they’re spending big.
In Q1 FY26:
This includes:
It’s India’s biggest hyperlocal logistics build-out—and it’s all happening behind the scenes.
Blinkit CEO Albinder Dhindsa is optimistic. He revealed:
That means two things:
Dhindsa added a note of caution: “Profitability trends may remain volatile amid competitive intensity.” Translation: Swiggy, Zepto, and Instamart are still very much in the race.
While Blinkit and Bistro are growing fast, Eternal’s Q1 FY26 earnings paint a complicated picture:
So yes, growth is here. But it’s burning a lot of cash—and shareholders are watching.
By carving out Blinkit Foods, Eternal is:
If Bistro becomes a nationwide success, this could be India’s first profitable, scaled quick-meals platform—and Eternal could own it from end to end.
It’s also a massive threat to:
Because let’s face it: if you can get hot food in 10 minutes from a trusted brand, why wait 40 minutes for a third-party order?
Eternal’s Blinkit Foods bet could be:
But the pieces are in place:
38 kitchens. ₹370 crore invested. 1,500+ stores.
And two words ringing across Indian metros: 10-minute meals.
Whether it works or not, Eternal just changed the game—again.
