A Big Boost for Credit Wise Capital Mumbai-based non-banking financial company (NBFC) Credit Wise Capital (CWC) has just raised Rs 200 crore in a funding round led by
Mumbai-based non-banking financial company (NBFC) Credit Wise Capital (CWC) has just raised Rs 200 crore in a funding round led by Trident Growth Partners (TGP). This marks a major milestone for the fast-growing lender, which has carved out a niche in two-wheeler and micro-loans across India’s underserved markets.
With Rs 120 crore coming from TGP alone, this is CWC’s first institutional fundraise, giving TGP an 18% stake in the company. The remaining Rs 80 crore came from family offices and private investors.
Let’s break down what this funding means for Credit Wise Capital, its growth plans, and how it’s transforming lending in semi-urban and rural India.
Founded in 2019, Credit Wise Capital is a digital-first NBFC that offers loans for two-wheelers and micro loans against property, especially in areas where traditional banking services are limited. Despite being a young company, CWC has already made a big impact.
Operating in over 215 cities across 10 Indian states, CWC has chosen to focus on semi-urban and rural markets—places where access to credit is often a challenge. The company has financed over 200,000 two-wheelers and continues to grow rapidly.
One of CWC’s biggest strengths is its tech-powered, branchless approach. Customers can apply for and manage loans digitally, while CWC combines physical outreach and digital operations—what it calls a “phygital” strategy—to build trust and serve customers efficiently.
As of March 2025, Credit Wise Capital has assets under management (AUM) of Rs 645 crore, a big jump from Rs 489 crore the previous year. The company has shown strong financial discipline, with a capital adequacy ratio of 31.2% and a gearing ratio of 2.3x, both healthy indicators for any NBFC.
CWC recently introduced loan products between Rs 5 to 10 lakh, secured by property. These loans are offered only to existing customers, helping the company manage risk while expanding into higher-ticket lending. This also creates a balance between high-return two-wheeler loans and asset-heavy, secured lending, supporting long-term profitability.
Trident Growth Partners led this funding round with a Rs 120 crore investment, acquiring an 18% stake in the company. According to Atul Gupta, Managing Partner at TGP, the investment aligns with their focus on founder-led, high-growth companies that are reshaping India’s financial and consumer ecosystems.
He praised CWC for its strong underwriting process, smart distribution strategy, and consistent customer experience—key factors that differentiate the company in the crowded NBFC market.
TGP is not just bringing money to the table. The firm will also support CWC with:
This long-term partnership is expected to help CWC navigate the next phase of growth while staying disciplined.
According to Aalesh Avlani, co-founder of CWC, the company is now targeting an ambitious Rs 4,500 crore in assets under management (AUM) by March 2030. The plan is to keep the AUM evenly split between:
This mix will help CWC balance profitability with scale while continuing to serve the underbanked.
The Rs 200 crore capital raise will be deployed toward:
By doubling down on technology and smart credit decisions, CWC aims to become a full-stack financial services provider for India’s rising middle class.
Credit Wise Capital’s rise is part of a larger trend: financial services are finally reaching India’s rural and semi-urban regions. These are the communities where access to formal credit has historically been low, and where the potential for impact is massive.
CWC’s focus on simple, tech-enabled lending—combined with responsible risk management—positions it as a strong player in the future of inclusive finance in India.
This investment is also significant for Trident Growth Partners, which is aiming to raise Rs 2,000 crore in its first fund. The firm has already raised Rs 1,000 crore and backed more than 30 entrepreneurs. This is TGP’s second big investment in the non-banking space, signaling its confidence in the sector’s future.
Rajesh Ramaiah, also a Managing Partner at TGP, emphasized that they’re backing CWC not just with capital, but with a long-term vision to support the company’s evolution into a comprehensive financial partner for millions.
This funding marks a turning point for Credit Wise Capital. It validates their business model, strengthens their balance sheet, and sets the stage for major expansion into India’s underbanked regions.
With strong backers, clear growth plans, and a proven track record, CWC is poised to play a leading role in transforming access to finance across India—one two-wheeler loan at a time.
