After revolutionizing India’s healthcare space with PharmEasy, the trio of Dharmil Sheth, Dhaval Shah, and Hardik Dedhia are back — this time aiming to transform the highly fragmented
After revolutionizing India’s healthcare space with PharmEasy, the trio of Dharmil Sheth, Dhaval Shah, and Hardik Dedhia are back — this time aiming to transform the highly fragmented and unorganized interior design and architecture industry. Their new venture, All Home, is already making waves with a valuation of $120 million, following a fresh funding round led by prominent investors.
India’s interior design and architectural sector has traditionally been a maze of fragmented service providers, unreliable quality, and inconsistent pricing. Estimates value this sector at around $60 billion, but much of it remains untapped or inefficiently served.
All Home is positioning itself as a “partner-led investment and enablement platform,” bringing modern technology and brand-building expertise to this sprawling market. The startup aims to streamline the ecosystem by partnering with profitable, omnichannel brands across categories such as sanitaryware, furniture, kitchen fittings, lighting, and hardware. By doing so, it seeks to give consumers better access to high-quality products and services tailored to modern living and working spaces.
The same entrepreneurs who took PharmEasy from a startup to a healthcare powerhouse are applying their learnings and network to this fresh venture. The team’s operational strengths remain divided clearly: Dharmil Sheth is steering operations, Dhaval Shah is focused on brand, finance, and compliance, while Hardik Dedhia leads the technology development. Despite moving on from day-to-day roles at PharmEasy earlier this year, they continue as board members or observers of its parent company, API Holdings.
Dhaval Shah commented, “Consumers are increasingly willing to invest in their living and working spaces, yet often lack access to the appropriate channels and products. Our platform aims to address this gap.”
This insight highlights a crucial market opportunity — as urban India’s middle and upper-middle-class population grows, so does demand for accessible, curated interior design solutions that combine style, functionality, and affordability.
All Home has already partnered with well-known brands such as Colour Coats, House of W, and Fiamarc. The startup says it is targeting onboarding at least three more brands shortly, signaling rapid growth ambitions. Impressively, the company achieved operational profitability during a six-month stealth phase, proving its business model’s viability before publicly announcing the venture.
The funding round was led by Bessemer Venture Partners — one of PharmEasy’s earliest backers — and included investments from notable individuals such as PharmEasy’s current CEO Siddharth Shah, Motilal Oswal Asset Management CIO Niket Shah, and B Capital’s Kabir Nar. While the exact funding amount was undisclosed, the round valued All Home at approximately $120 million.
The Indian architectural and interior design industry suffers from several challenges: lack of transparency, limited access to branded quality products, unreliable service delivery, and fragmented supply chains. Consumers often navigate a confusing array of small vendors and contractors, facing inconsistent quality and poor after-sales support.
By unifying multiple product categories under a technology-driven platform and leveraging partnerships with reliable brands, All Home aims to become a one-stop solution for design and home improvement needs. The founders’ experience in building scalable tech platforms gives them an edge in addressing pain points like supply chain inefficiencies, customer trust, and product discovery.
With a valuation of $120 million in its early stages, All Home’s ambitions extend beyond just organizing the market. Industry observers believe the startup’s model, if successful, could pave the way for an IPO or large-scale private funding rounds in the next few years — much like PharmEasy’s planned revival of its IPO ambitions after initial delays.
For the founders, All Home represents a strategic diversification while maintaining deep involvement in India’s booming digital and consumer sectors. Their move also reflects a broader trend of experienced entrepreneurs leveraging prior success to disrupt adjacent industries.
For Indian consumers, especially in urban and semi-urban areas, All Home could simplify home and office renovations by providing trustworthy product options, transparent pricing, and quality assurance. The platform’s technology focus promises seamless online-to-offline integration, improved logistics, and personalized customer experiences.
For brands and vendors, partnering with All Home offers access to a wider, tech-savvy customer base and a chance to scale operations with professional support. This could help smaller brands grow alongside established players, fostering healthy competition and innovation.
The journey from healthcare to home interiors might seem like a leap, but the PharmEasy founders have identified a massive, underserved market ready for transformation. With strong investor backing, a seasoned leadership team, and a clear mission to modernize India’s $60 billion interior design space, All Home is a startup to watch.
As India’s consumers seek smarter, more efficient ways to beautify and upgrade their living spaces, All Home’s blend of technology, partnerships, and operational rigor could soon make it the go-to platform for design innovation.
