09/03/2026
Shark Tank

This Delhi Snack Brand Just Raised ₹3 Crore — And It’s Coming for Your Kitchen Shelf

  • June 9, 2025
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Subheadline: Khari Foods is ditching palm oil and maida — and investors are loving it. Here’s why this clean snacking startup is becoming a health-conscious household name. This

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This Delhi Snack Brand Just Raised ₹3 Crore — And It’s Coming for Your Kitchen Shelf

Subheadline: Khari Foods is ditching palm oil and maida — and investors are loving it. Here’s why this clean snacking startup is becoming a health-conscious household name.


This Bootstrapped Brand Just Got Its First Big Cheque — and It’s Making Healthy Snacks Cool Again

In a food market flooded with mystery ingredients and hard-to-pronounce additives, one Delhi-based startup is breaking all the rules — and just got rewarded with its first ₹3 crore in seed funding.

Say hello to Khari Foods, the clean-label snacking brand that’s built a profitable business without palm oil, maida, or investor hype — until now.


Who’s Betting on Healthy Snacks?

The funding round was led by Meri Punji IMF Private Limited and marks the first institutional capital for Khari Foods, which has quietly grown into a consumer favorite among health-focused millennials.

Founded by Yash and Sunil Bansal, Khari Foods operates under parent company Grahill Wellness and has made a name for itself with:

  • Ragi Crispies
  • Oats Crispies
  • Jowar Puffs
  • Date-based treats

All palm oil-free. All maida-free. All made in India.


From Bootstrapped to Backed — But Still Profitable

What makes Khari Foods different? For starters, it’s already profitable.

That’s right — in an age where D2C brands often burn cash on customer acquisition, Khari Foods has been bootstrapped and sustainable since day one.

Co-founder & CEO Yash Bansal says:

“From the beginning, our focus was on building a brand that doesn’t cut corners. This fundraise marks a pivotal moment — now we can grow faster, go wider, and innovate harder.”


Here’s What They’re Doing With ₹3 Crore

Khari Foods plans to deploy its fresh funding across three major areas:

🧪 R&D: To roll out even more clean-label, India-first snacks tailored to modern consumer needs
🧑‍💼 Team Expansion: Building out their core in-house talent to support scale
📲 Marketing & Distribution: Turbocharging their reach via digital campaigns and Tier 1 & Tier 2 city expansion

They already have an integrated manufacturing facility in Haryana, which gives them tight control over quality and innovation. Now, they’re ready to go national — and fast.


The Bigger Picture: Why Clean-Label Snacks Are Exploding

Let’s be honest — consumers today are done with mystery ingredients. Palm oil, refined flour, artificial colors? Not in 2025.

India’s young, health-conscious population is rapidly shifting towards:

  • Functional foods
  • Natural ingredients
  • Honest branding

And that’s exactly where Khari Foods is winning. Their products are made for the 20–40 age group who want to snack without guilt — and without Googling every ingredient.


Is Khari Foods India’s Answer to KIND or RXBAR?

Clean snacking is already a $10 billion+ global trend, and India is catching up — fast.

With startups like Khari Foods leading the charge, the country could see the rise of its own homegrown health food giants. And unlike many me-too brands, Khari isn’t just slapping “healthy” on the label — it’s backing it up with:

  • Transparent ingredients
  • Functional benefits
  • Local taste profiles

This could very well be the KIND bar of India — built from ragi, jowar, and actual nutrition.


What’s Next for Khari Foods?

With fresh capital in hand and a strong distribution plan in the works, Khari Foods is expected to:

  • Launch new SKUs targeting on-the-go snacking
  • Strengthen digital-first distribution across Amazon, Flipkart, and D2C platforms
  • Expand into modern retail chains and health stores in major Indian cities

And most importantly — bring better-for-you snacks to more shelves across India.


Final Thoughts: This Isn’t Just a Fundraise — It’s a Movement

Khari Foods isn’t trying to be the flashiest D2C startup. It’s trying to be the most trusted.

In an industry plagued by misleading claims and ultra-processed junk, this small but mighty Delhi brand is offering real food for real people — and now it’s got the firepower to scale.

Watch this space. Khari Foods isn’t just raising money — it’s raising the bar.



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