Gully Labs Is Blending Desi Swag With Global Street Cred — And Investors Are Lining Up Move over mass-market sneakers — a new homegrown streetwear disruptor is stepping
Move over mass-market sneakers — a new homegrown streetwear disruptor is stepping into the spotlight.
New Delhi-based startup Gully Labs has just raised a whopping ₹8.7 crore in a seed funding round to build what it calls the future of Indian streetwear, one sneaker at a time.
And if you think it’s just another D2C footwear brand, think again.
This young label is taking Indian design heritage and remixing it with modern sneaker culture — and the result? A fast-growing, premium brand that’s catching the eye of investors, influencers, and hypebeasts alike.
The funding round included:
The equity infusion was led by Zeropearl VC, with strong participation from high-profile angels and founders, including:
Two rising micro-VCs — Untitled Ventures and Atrium Ventures — also joined the cap table.
On the debt side, Stride Ventures led the investment, signalling institutional confidence in the brand’s growth trajectory and revenue potential.
Founded in 2023 by Arjun Singh and Animesh Mishra, Gully Labs is the brainchild of two entrepreneurs obsessed with Indian culture, global sneaker drops, and unapologetic authenticity.
Their goal? To create a sneaker brand that feels Indian without being cliché, and global without being generic.
They’re not just selling shoes — they’re crafting narratives, identities, and subcultures. And it’s working.
At a glance, Gully Labs sounds like your typical D2C fashion startup. But look closer, and it becomes clear: they’re building a lifestyle brand with soul.
Here’s what makes them stand out:
Think handcrafted embroidery, traditional patterns, and locally-inspired colorways — all seamlessly woven into modern, wearable silhouettes.
Every pair is designed with quality-first construction, using sustainable materials and comfort-driven technology.
Their target? Affluent, urban millennials and Gen Z consumers who want international design quality with an Indian heartbeat.
The freshly raised ₹8.7 crore will be used to:
In short: they’re not just making sneakers — they’re building a culture.
Streetwear isn’t just fashion anymore — it’s a billion-dollar global culture movement. From New York to Tokyo, hype-driven, story-rich brands are taking over.
And in India? That wave is just starting to crest.
With Gen Z and younger millennials prioritizing authenticity, culture, and self-expression, the market is ripe for Indian-born streetwear icons to rise — and Gully Labs is poised to be one of them.
The investor interest in this round isn’t just about revenue projections. It’s about cultural capital.
“We believe Gully Labs can own the narrative of Indian streetwear at a global scale,” said a partner at Zeropearl VC.
“They’re not just selling shoes — they’re selling identity, pride, and a new kind of cool.”
With streetwear giants like Supreme, Off-White, and Nike dominating the global scene, there’s room for a fresh, distinctly Indian voice — and Gully Labs is speaking loud and clear.
Industry insiders say Gully Labs is planning:
And with this funding round, they now have the capital to turn those plans into reality.
In a world of fast fashion and copy-paste streetwear, Gully Labs is a breath of fresh, homegrown air.
It’s India’s answer to the sneaker hype culture — but with more roots, more meaning, and a whole lot of style.
They’re bold. They’re unapologetic. They’re breaking the rules.
And now, with ₹8.7 crore in their war chest, they’re ready to take the streets — and the world — by storm.
Watch this space. The Indian sneaker revolution just found its poster child.
