During her graduation ceremony at Coventry University in the UK, Kaveri Sachdev recollects a communication together along with her brother about beginning an ecommerce venture in India.

Kaveri who was simply marking the cease of her bachelor’s diploma in Global Business become eyeing India’s internet economy that was worth $ one hundred twenty five billion on the time in 2017. Driven frequently through ecommerce ventures, the market value is predicted to double to $ 250 through 2020, in keeping with IBEF.

For the past 3 years, the brother-sister duo has been a part of the boom tale of India’s internet economy with their Delhi-primarily based startup My Pooja Box.

After returning to India, the duo began out operations from a one hundred sq ft room. Noting that Raksha Bandhan was around the corner, they started sourcing rakhi merchandise made through women in Rajasthan.

In some months, they had released the startup with one hundred SKUs and says there was no looking back since then.

Founded in 2017, elaborate festivals and traditions in Indian way of life served as an impetus to begin subscription-primarily based platform for pooja and festive needs. As the founders examined the market, they noticed that maximum people have been shopping for merchandise for gifting.

“The main idea was to provide curated pooja needs and we did really well on Karvachauth and Diwali. However, we have now started focussing more on home decor and gifting products,” she says.

Today, it functions a extensive variety of merchandise from recuperation crystals to green idols of Ganesha, aroma diffuser, and idols and envelopes with gold foils.

The startup’s product portfolio has developed over time as Kaveri makes it a factor to tour and discover rural craftsmanship and pattern merchandise for the website.

With merchandise priced among Rs 50 and Rs 1 lakh, the startup has over 3500 SKUs – Kaveri claims the alternatives are kept wide in order that there’s some thing for anyone at the platform. She additionally provides that it has achieved one hundred percentage boom in income every year.

Despite catering to clients across Tier I, II, and III cities, it has a separate global website for clients outside India.

Bootstrapped so far, it has additionally grown from having almost 4,000 daily visitors to almost 15,000 daily visitors. My Pooja Box is on target to record Rs 6 to Rs 7 crore for the current monetary year.