Introduction: India is rapidly emerging as a major player in the global smartphone market, and Apple is set to benefit greatly. According to a new report by The
India is rapidly emerging as a major player in the global smartphone market, and Apple is set to benefit greatly. According to a new report by The Economic Times, India is on track to become Apple’s third-largest market by 2026, surpassing both Japan and the U.K. This growth is fueled by a booming demand for premium devices, a surge in disposable incomes, and Apple’s growing brand presence in the country.
Let’s take a closer look at why Apple’s future in India looks brighter than ever.
Apple’s Current Position in India:
India is currently Apple’s fifth-largest market, but it’s quickly climbing the ranks. Experts predict that local sales will grow by 20% next year alone, driven by a surge in demand for premium smartphones and gadgets.
Why is Apple Gaining Popularity?
Several factors are driving Apple’s growth in India:
2024 and Beyond: Apple’s Ambitious Targets
By the end of 2024, Apple is expected to ship over 12 million iPhones to India, a huge jump from 8.5 million in 2023. This surge is reflective of India’s growing appetite for premium tech.
Market Share Boost:
Apple’s share of the $600+ premium smartphone segment in India has already grown to an impressive 64% in Q3 2024, up from 56% the previous year. By 2025, analysts predict iPhone shipments in India could hit 14 to 15 million units, further cementing India’s role as a key player in Apple’s global strategy.
Moderate Revenue Gains Ahead
Despite strong sales growth, Apple’s revenue in India could face some headwinds. As the company boosts local manufacturing and as import duties decrease, the average selling price (ASP) of Apple products is expected to decline.
For example, the ASP dropped from $1,084 in Q3 2023 to $958 in Q3 2024. If Apple introduces a more affordable iPhone SE model, this could lead to further declines in ASP. However, these price adjustments could help Apple capture a wider audience in India’s growing middle class.
While India’s Apple market is on the rise, the company is facing increasing competition in China, once its strongest market. Apple’s share in China has steadily declined from 24% in Q4 2023 to 14% by Q3 2024. Local competitors like Huawei, Honor, Xiaomi, and Vivo are now dominating the premium smartphone space, a segment where Apple once held a significant lead.
Apple’s growth in India isn’t just about the major metros. While cities like Mumbai, Delhi, and Bengaluru are still key markets, Apple is increasingly focusing on Tier II and Tier III cities where demand for premium products is growing rapidly.
Expansion Plans:
Apple aims to open four new flagship retail stores in India by 2025. This strategy reflects the growing appetite for Apple products beyond just the urban centres, helping the company tap into a wider demographic of consumers.
India’s rise as Apple’s third-largest market is a clear reflection of the country’s economic growth and changing consumer preferences. With its focus on expanding into smaller cities and offering more affordable options, Apple is set to capture an even larger slice of the Indian market in the coming years. As India’s middle class continues to grow and more people turn to premium devices, Apple is positioned to thrive in this dynamic and rapidly developing market.
