ShopDeck Raises $8 Million to Help D2C Brands Thrive Bengaluru-based e-commerce enabler ShopDeck has successfully raised $8 million in Series B funding, aiming to revolutionize how direct-to-consumer (D2C)
Bengaluru-based e-commerce enabler ShopDeck has successfully raised $8 million in Series B funding, aiming to revolutionize how direct-to-consumer (D2C) brands operate.
In a move that strengthens its position in the e-commerce space, ShopDeck has secured $8 million in a Series B funding round. This investment was led by Bessemer Venture Partners, with participation from other big names, including Elevation Capital, Chiratae Ventures, and General Catalyst.
The company plans to use these funds to upgrade its AI-powered technology, expand into Tier II and III cities, and boost its hiring efforts. With the backing of such strong investors, ShopDeck is poised for significant growth in the fast-evolving world of e-commerce.
ShopDeck is an e-commerce platform that helps D2C (direct-to-consumer) brands sell their products online. Founded in 2022 by Rishabh Verma and Harmin Shah, ShopDeck provides D2C businesses with tools to customize websites, manage their product catalogs, and run data-driven marketing campaigns—all designed to help first-time sellers thrive in the online marketplace.
One of ShopDeck’s standout features is its ability to help brands build profitable online stores. With over 1,000 D2C brands already partnered with the platform, including businesses in fashion, home décor, and jewelry, ShopDeck claims to have driven $150 million in annual sales for its clients.
What makes ShopDeck’s story interesting is its history. The startup began as WMall, a social commerce platform focused on offering value to customers. However, after its operations became unsustainable in early 2022, WMall pivoted and was rebranded as NuShop. This was followed by another transformation into ShopDeck, marking the company’s renewed focus on e-commerce solutions for D2C brands.
This shift in strategy has paid off. ShopDeck now prioritizes helping its clients optimize their e-commerce operations to ensure profitability, not just storefront creation. According to Rishabh Verma, one of ShopDeck’s co-founders, “The real challenge for merchants is ensuring profitability across their operations, which is why we focus on improving the bottom line across the value chain.”
An impressive 70% of ShopDeck’s sellers and 80% of its buyers come from Tier II and III cities. This commitment to helping businesses in smaller cities is one of the reasons why ShopDeck has managed to make a significant impact in a short amount of time.
Many e-commerce platforms tend to focus on bigger markets, but ShopDeck’s approach targets underserved areas. By tapping into the vast potential of smaller cities, ShopDeck is catering to an audience that is often overlooked by larger platforms.
ShopDeck’s platform offers several key features that make it a go-to for D2C businesses:
For its services, ShopDeck charges a modest 3% fee on transactions, along with any applicable taxes. This makes the platform accessible for small businesses, especially those just starting out in the competitive world of e-commerce.
Looking to the future, ShopDeck plans to use its Series B funding to fuel its expansion. The company intends to:
The rise of D2C brands is a global trend, and in India, the market is only growing. With over 1,000 brands using ShopDeck’s platform and $150 million in annual sales driven through its tools, the startup has already proven its value.
What sets ShopDeck apart is its holistic approach to e-commerce: it doesn’t just help brands build an online store; it helps them make money. This focus on profitability is critical for businesses that may otherwise struggle to stay afloat in a competitive market.
Moreover, by focusing on smaller cities where the e-commerce landscape is still developing, ShopDeck has positioned itself as a platform that can help tap into underserved markets, offering tremendous growth potential.
Compared to other e-commerce platforms, ShopDeck’s biggest strength lies in its ability to reduce operational costs for D2C brands. For smaller businesses that need to stretch their budgets, this focus on cost-effectiveness makes ShopDeck an attractive option.
The company also places a significant emphasis on AI-driven solutions and data analytics, helping brands not just build stores but also understand customer behavior and optimize their business strategies.
With $8 million in funding and a strategic focus on profitability, ShopDeck is positioning itself as a key player in the growing D2C market. Its commitment to helping brands succeed, especially in Tier II and III cities, sets it apart from competitors and shows that the startup is ready to make a long-term impact in the e-commerce space.
As the D2C sector continues to evolve, ShopDeck’s tailored solutions, backed by AI and a customer-first approach, give it a competitive edge that many other platforms lack. With the backing of strong investors and a clear vision for the future, ShopDeck is poised for success in the years ahead
