Proost Secures ₹30 Crore to Revolutionize India’s Beer Industry Proost, a homegrown beer startup, has successfully raised ₹30 crore in its ongoing Series-A funding round. The funding was
Proost, a homegrown beer startup, has successfully raised ₹30 crore in its ongoing Series-A funding round. The funding was led by Chimes Group and Srinivasan Namala, with additional support from Hyderabad Angels, The Chennai Angels, and other prominent high-net-worth individuals (HNIs).
Founded in 2017 by Tarun Bhargava and Vijay P. Sharma, Proost aims to disrupt the Indian beer market with its locally sourced, high-quality products. Operating under Grano69 Beverages, Proost is looking to make its mark in a market that has traditionally been dominated by big international brands.
Since its inception, Proost has been focused on bringing locally brewed, high-quality beer to Indian consumers. The company prides itself on sourcing 99% of its raw materials locally, which not only supports the Indian economy but also ensures a fresh, authentic beer experience.
“We are thrilled to announce this new round of funding, which represents a significant step forward in Proost’s journey,” said Tarun Bhargava, Co-Founder & CEO of Proost. “With these funds, we will strengthen our production capacity, expand into new markets, and continue to build our brand.”
Proost’s primary goal is to disrupt the traditional beer market in India, which has been dominated by foreign brands. With its commitment to using locally sourced ingredients and producing a product that resonates with the tastes of Indian consumers, the company is determined to carve out a niche in this competitive industry.
Proost is already making strides by establishing a strong presence in major retail outlets across Delhi, Punjab, Uttar Pradesh, Kerala, Jharkhand, and Karnataka. The company’s expansion strategy aims to reach more regions while focusing on product innovation and deepening its foothold in existing markets.
Proost plans to use the ₹30 crore raised in this funding round to expand its operations and improve its supply chain. One of the key areas where the company will invest is increasing production capacity, ensuring that they can meet growing demand as they enter new markets.
“We’ll also be using these funds to diversify our product portfolio and enhance brand-building efforts. This investment will help us get closer to our goal of capturing a substantial market share in the Indian beer industry by the end of the decade,” added Bhargava.
Proost is focused on meeting the evolving demands of the Indian consumer. The company plans to expand its product range, introducing new beer variants that appeal to a wider audience. Whether it’s craft beers or flavored options, Proost is keeping an eye on industry trends to ensure its offerings are in line with consumer preferences.
Additionally, the startup aims to expand its geographic footprint by venturing into new markets across India. As Proost strengthens its presence in Tier 1 cities, it is also targeting smaller, untapped regions with a high potential for growth.
Proost has set ambitious goals for the future. The startup is targeting a 5% market share in India’s beer industry by the end of this decade. With a growing brand presence and a commitment to innovation, the company aims to continue building on its momentum.
“Proost’s growth trajectory and its strong market presence reflect the team’s dedication and understanding of the Indian consumer. We are excited to partner with them again and contribute to their mission of reshaping the beer industry with high-quality, innovative products,” said Chimes Group.
In a country where beer consumption has been traditionally low compared to global standards, Proost has been able to stand out by focusing on quality and local sourcing. Their emphasis on using Indian-grown ingredients not only supports local farmers but also gives Proost a distinct edge in the crowded market.
By catering to India’s diverse and evolving consumer preferences, Proost is working towards becoming a household name in the beer industry. With increasing brand awareness and new product innovations, Proost is building a loyal customer base, particularly among younger beer drinkers who are looking for a more local and affordable option.
As Proost continues its journey toward becoming a major player in the Indian beer market, the company’s focus on product innovation, expansion, and local sourcing will be key to its success. With significant backing from investors and a growing market presence, the future looks bright for the homegrown beer brand.
By staying committed to their vision of disrupting the beer market and providing a locally crafted product that appeals to Indian tastes, Proost is on its way to becoming one of India’s top beer brands in the years to come.
