On his 42nd birthday, Ranbir Kapoor celebrated by launching his lifestyle brand, Arks. The actor’s mother, Neetu Kapoor, gave the brand a warm shoutout on Instagram ahead of its official launch, showcasing her support.

In her birthday message to Ranbir, Neetu shared a heartfelt post, writing, “Happy birthday my joy, my pride, my purest soul. May you always get in abundance whatever you desire.” She tagged Arks in her post, confirming its existence since Ranbir is not active on social media.

Arks, which appears to be a lifestyle clothing brand, has already generated buzz, with Alia Bhatt, Ranbir’s wife, following its Instagram handle. The brand’s social media page, currently unverified, shared a teaser video featuring Ranbir. In the clip, he is seen lying in a grassy field, gazing at the starry sky, and drawing the brand’s logo by connecting the stars as if forming a constellation. Neetu commented “good luck” on the video, and Alia showed her support by liking the post.

Fans have flooded the actor with congratulatory messages, many drawing connections to his 2022 film, Brahmastra. Comments included heartfelt wishes and speculations about the brand’s name, suggesting that “Arks” stands for Alia, Raha (their daughter), and Ranbir Kapoor. One fan noted, “Congratulations on a very good name and logo; ARKS means Alia, Raha, Ranbir Kapoor & Sons, and also a boat built by Noah to save his family.”