Last year, the organization introduced its seed funding round led through Fatima Ventures.

“Pakistani consumers are ready for world-class online shopping experience, and PriceOye.pk has proven itself to be the market leader, thanks to the platform’s unbeatable prices and seamless experience. We’re grateful to back Adnan and Adeel as they go on to shape the future of the Pakistani economy,” said William Bao Bean, General Partner at SOSV and Managing Director of MOX, the Mobile Only Accelerator.

With a commercial enterprise version similar to China’s JD.com, PriceOye.pk is catering to Pakistan’s 210 million customers by supplying authentic, high-end merchandise at low prices.

The organization reports over 2 million monthly active customers and 38% month-on-month increase as of August 2020.

PriceOye.pk became co-founded through serial entrepreneurs Adnan Shaffi and Adeel Shaffi, who’ve formerly released and exited tech startups.

“One of the biggest problems with online shopping in Pakistan is counterfeit products. PriceOye.pk is bringing transparency and trust to the online shopping experience, helping the 210 million Pakistani consumers seamlessly buy certified products at low prices. Our focus on customer happiness has made PriceOye.pk a leading eCommerce platform in Pakistan, and we look forward to going further with the support from SOSV,” said Adnan Shaffi, Co-founder and CEO of PriceOye.pk.

The organization stated it’ll use the finances to expand its market share, continuing to serve the developing needs of Pakistani customers in these tough times.

Pakistan has witnessed large boom during Covid-19; the united states now has a hundred and seventy million mobile customers, of which 81 million are linked to the internet, making it the 9th country with most wide variety of mobile customers in the world.

Recognised as the world’s most lively investor in Quarter of 2020 through PitchBook and PwC, SOSV is some of the few investors with extended funding activities despite the economic downturn.