In today’s workplaces, introverts often face challenges that can overshadow their contributions. Deb Liu, CEO of Ancestry.com and former senior executive at Facebook, recently shared her advice on how introverts can excel professionally despite these challenges.

Liu highlighted a crucial lesson she learned from her experiences: introverts must embrace the role of self-marketers to ensure their achievements are recognized. In a recent episode of “Lenny’s Podcast,” Liu recounted the story of a talented product manager on her team who was overlooked for promotions due to her reluctance to “broadcast or explain what she does.”

Liu explained, “Much of what leadership involves is not just performing the work but effectively marketing it. It’s like creating a light bulb and then selling the light. If you’re making exceptional light bulbs but failing to market the light, no one will notice your contributions.”

Acknowledging that this reality can be frustrating, Liu emphasized the importance for introverts to adapt and actively share their accomplishments. “You are your own best marketer,” she advised. “If a great product is out in the world but no one knows about it, did it even exist? Therefore, effective product marketing is essential.”

Moreover, Liu suggested that leaders should implement strategies to ensure equitable recognition of all team members’ contributions. She shared an approach she uses in her own leadership teams: anonymous voting and feedback via a document, allowing every team member to have an equal voice. This method helps ensure that all viewpoints are considered before discussions begin, giving a fair chance for everyone to be heard.

Reflecting on her own career, Liu acknowledged that speaking up was not a natural skill for her initially. “It’s not about comfort,” she said. “I often hear people say, ‘I’m an introvert, so you wouldn’t understand.’ But I was an introvert too. I decided to view speaking up as a skill that could be learned. You don’t have to enjoy it, but you do need to develop it.”

Through these insights, Liu provides a valuable perspective on how introverts can not only navigate but also succeed in environments that may not initially seem conducive to their strengths.