Infibeam Avenues has launched the CCAvenue SoundBox Max, a groundbreaking Point of Sale (POS) device designed to revolutionize payment processing for merchants across India. The announcement was made at the Global Fintech Fest (GFF) 2024 in Mumbai, highlighting the company’s commitment to advancing financial technology in the retail sector.

Meeting Diverse Payment Needs

The CCAvenue SoundBox Max aims to address the growing demand from merchants for a versatile payment solution. Traditionally, POS devices have been limited in their functionality, often supporting only a single type of payment method. The CCAvenue SoundBox Max breaks this mold by offering support for a broad range of payment options, including UPI QR codes, debit cards, and credit cards.

“With the CCAvenue SoundBox Max, we are setting a new standard for payment acceptance devices,” said Vishwas Patel, Joint Managing Director of Infibeam Avenues Ltd. “Our goal is to provide merchants with the flexibility to accept payments from various sources, streamlining their operations and enhancing customer satisfaction.”

Key Features and Innovations

The CCAvenue SoundBox Max boasts several features designed to simplify and secure transactions. The device supports static and dynamic QR payments, contactless (NFC) transactions, and chip-based card payments. One of its standout features is the built-in SoundBox, which provides audible transaction confirmations in multiple languages—a particularly useful feature for diverse retail environments.

The device is also equipped with a large front-facing display that shows order amounts and transaction statuses, while a rear display and keypad facilitate easy navigation for entering transaction details and card PINs. The CCAvenue SoundBox Max is designed with long-lasting battery life and quick C-Type charging, ensuring reliability and convenience for merchants.

Future Enhancements and Partnerships

Infibeam Avenues plans to expand the functionality of the CCAvenue SoundBox Max with additional value-added features, such as Card EMI and Brand EMI options. These enhancements are expected to cater to a variety of retail sectors, including supermarkets, quick-service restaurants, salons, and fashion boutiques.

The device meets rigorous industry standards, including EMV L1, L2, PCI PTS, CE, FCC, and RoHS, ensuring its security and reliability. Infibeam Avenues has also forged partnerships with several key players in the financial and retail sectors, including Karnataka Bank, ICICI Bank, ShopSe, Citibank India, PayMyTV, Cars24, Muthoot FinCorp ONE, Loylty Rewardz, Society on Click, Chalo App, and BHIM. These collaborations are aimed at delivering cutting-edge solutions that further enhance the payment ecosystem.

Looking Ahead

The launch of the CCAvenue SoundBox Max marks a significant step forward in the evolution of POS technology in India. By addressing the need for a multi-functional payment device and integrating it with robust financial partnerships, Infibeam Avenues is poised to make a substantial impact on the retail payment landscape.