10/01/2026
THE WORKING MANUAL

Marketing & Sales

Where narrative meets reality. We treat marketing and sales as connected systems rather than departments, focusing on how demand is created and sustained. Most failures are caused by misalignment—between message and product, or promise and delivery. We emphasize building trust before scale and systems before spend, aligning every motion with how buyers actually behave.

EDITORIAL LENS
  • Customer Insight
  • Value Framing
  • Channel Selection
  • Conversion Logic
  • Feedback Loop
The Investigative Arc
How CredAble and Chekk Are Revolutionizing Financial Onboarding – A Game-Changing Partnership You Need to Know About
Digital Marketing

How CredAble and Chekk Are Revolutionizing Financial Onboarding – A

Introduction: CredAble and Chekk Join Forces to Transform Global Financial Onboarding In a groundbreaking move to make onboarding easier and

OYO to Invest $10 Million to Boost Digital Presence of G6 Hospitality
Digital Marketing

OYO to Invest $10 Million to Boost Digital Presence of

In an exciting move to further expand its global presence, OYO, the Indian travel-tech giant led by Ritesh Agarwal, has

Sachin Tendulkar Joins Kissht as Investor and Brand Ambassador: A Game-Changing Partnership for Indian Fintech
Digital Marketing

Sachin Tendulkar Joins Kissht as Investor and Brand Ambassador: A

In a major move for the Indian financial technology sector, cricket legend Sachin Tendulkar has partnered with Kissht, a Mumbai-based

“The Digital Marketing Strategies Top Brands Don’t Want You to Know!”
Digital Marketing Tips & Tutorials

“The Digital Marketing Strategies Top Brands Don’t Want You to

Welcome to the world of digital marketing, where opportunity meets innovation! With over 5.45 billion internet users worldwide, the digital

“How to Make Real Cash in College: 20 Business Ideas You Can’t Ignore!”
Business Digital Marketing Startup Tips & Tutorials

“How to Make Real Cash in College: 20 Business Ideas

Are you a college student looking to make some extra cash, gain valuable experience, or kick-start your dream career? The

4 Strategies to Boost Cash Flow Management with FinTech Solutions
Business Digital Marketing

4 Strategies to Boost Cash Flow Management with FinTech Solutions

Effective cash flow management is crucial for the success of any startup, especially when resources are limited and competition is

A Comprehensive Guide to Digital Marketing: Types, Strategies, and Tips
Digital Marketing Tips & Tutorials

A Comprehensive Guide to Digital Marketing: Types, Strategies, and Tips

Digital marketing is the driving force behind many successful modern businesses, leveraging the power of digital channels to generate awareness,

“10 Remarkable Marketing Management Case Studies from India: Strategies That Transformed Brands”
Business Digital Marketing News Startup

“10 Remarkable Marketing Management Case Studies from India: Strategies That

Marketing management is pivotal in navigating the complexities of today’s competitive business landscape. In India, several brands have showcased exceptional

Rakuten: Redefining E-commerce and Internet Services with Innovation and Membership Loyalty
Business Digital Marketing Wiki

Rakuten: Redefining E-commerce and Internet Services with Innovation and Membership

In the bustling realm of global commerce, Rakuten Inc., Japan’s pioneering tech giant, stands out for its innovative approach to

The Rise of Radhakishan Damani: From Retail Magnate to India’s Billionaire Investor
Business Digital Marketing Success Story

The Rise of Radhakishan Damani: From Retail Magnate to India’s

Radhakishan Damani, a name synonymous with astute business acumen and strategic investments, has carved a remarkable path from humble beginnings

Guy Sheetrit: A Trailblazer in Crypto, SEO, and Digital Marketing
Digital Marketing

Guy Sheetrit: A Trailblazer in Crypto, SEO, and Digital Marketing

In the ever-evolving realms of crypto, SEO, and digital marketing, Guy Sheetrit stands out as a visionary entrepreneur and a

Barbara Savona: Pioneering Success in Multifamily Marketing
Digital Marketing

Barbara Savona: Pioneering Success in Multifamily Marketing

In the dynamic realm of real estate marketing, Barbara Savona stands as a trailblazer and innovator. As the co-founder and

Empowering Digital Dreams: Jackie Noelle and Lexi Jawdat’s Journey with BeBrandedAgency.com
Digital Marketing

Empowering Digital Dreams: Jackie Noelle and Lexi Jawdat’s Journey with

In the dynamic world of digital marketing, innovative minds like Jackie Noelle and Lexi Jawdat are leaving an indelible mark

Krista Neher: A Digital Marketing Pioneer and Thought-Leader
Digital Marketing

Krista Neher: A Digital Marketing Pioneer and Thought-Leader

Krista Neher is a renowned digital marketing thought-leader, 6-time bestselling author, and international speaker. She is the CEO of Boot

Unlocking Creativity: Iconosquare’s New AI Inspiration Feature Revolutionizes Social Media Content Creation
Digital Marketing

Unlocking Creativity: Iconosquare’s New AI Inspiration Feature Revolutionizes Social Media

In the ever-evolving landscape of social media, creativity is the key to capturing audiences and standing out in the crowd.

Top 10 PR Companies Worth Knowing: A Global List of the Best
Digital Marketing

Top 10 PR Companies Worth Knowing: A Global List of

Public Relations (PR) is a critical aspect of any business, as it helps build and maintain a company’s reputation and

Pranjit Deka, founder of CeriumX, talks about high-ticket closing and the plight of Indian digital marketers.
Digital Marketing

Pranjit Deka, founder of CeriumX, talks about high-ticket closing and

Read how Pranjit is changing the game with his signature program that is helping digital marketers across India by enabling

B2B cmos plan 2022 spending that rise, influencer marketing’s.
Marketing

B2B cmos plan 2022 spending that rise, influencer marketing’s.

When working remotely and having to manage your own time, it is not uncommon for breaks to be overlooked. A

Vijay Eswaran Co-Chairs Horasis Asia 2021 Meeting
Digital Marketing

Vijay Eswaran Co-Chairs Horasis Asia 2021 Meeting

Each year, the Switzerland-based global think tank Horasis holds events to call attention to how businesses and governments can work

Changing the game in real estate – make way for Derek Cavan.
Digital Marketing

Changing the game in real estate – make way for

Derek Cavan thrives as a broker and entrepreneur in the industry with his company “Squared Realty. It is amazing to

Raman dandyan is taking the digital world by storm
Digital Marketing

Raman dandyan is taking the digital world by storm

Raman dandyan has never avoided facing challenges. Brilliant work over difficult work is the thing that characterizes this 23-year old entrepreneur.

Exclusive Q&A Interview With Young Entrepreneur Faraz Mansuri
Digital Marketing Interview

Exclusive Q&A Interview With Young Entrepreneur Faraz Mansuri

Present Q who are you? I am the founder and owner dopemedia_ which is digital marketing and influencer management company.after

Exclusive Q&A with An Influencer Marketing Entrepreneur Rahul Kumar Pandey
Digital Marketing Interview

Exclusive Q&A with An Influencer Marketing Entrepreneur Rahul Kumar Pandey

Today we have an exclusive interview By TES Team. INTRODUCTION Q. Who are you?A.Well, First of all thank you for

Lumikai Fund goals to be the first source of gaming-targeted plans to unearth neighborhood winners like Ludo King
Business Digital Marketing

Lumikai Fund goals to be the first source of gaming-targeted

In the final 15 to 18 months, online gaming has witnessed full-size increase in India, subsequently ensuing in an inflexion

Exclusive Q&A with Young Entrepreneur Utkarsh Piyush
Digital Marketing Interview

Exclusive Q&A with Young Entrepreneur Utkarsh Piyush

Today we have an exclusive interview By TES Team.  INTRODUCTION Q. Who are you? I am utkarsh piyush and Started

Exclusive Q&A Interview With Young Entrepreneur Mohit Patel
Digital Marketing Interview

Exclusive Q&A Interview With Young Entrepreneur Mohit Patel

Tell us about yourself I am the founder and owner of 2 firms; MP Media Promotions which is a digital marketing and

Exclusive Q&A Interview with Creative Entrepreneur Nishant Piyush
Digital Marketing Interview

Exclusive Q&A Interview with Creative Entrepreneur Nishant Piyush

INTRODUCTION Q. Who are you? A. Currently, I am the co-owner and CEO of a Delhi based company. After years

Exclusive Q&A Interview with Creative Entrepreneur Dhrumil Soni
Digital Marketing Interview

Exclusive Q&A Interview with Creative Entrepreneur Dhrumil Soni

Today we have an exclusive interview By TES Team. INTRODUCTION Q. Who are you?A. Currently, I am the Founder and

WhatsApp Is Going to Launch New Features, Which Will Transform Your Chatting Experience!!
Business Digital Marketing

WhatsApp Is Going to Launch New Features, Which Will Transform

WhatsApp is the facebook-owned messaging app. It is soon going to launch new features. Starting from advance search , multi-device

Bill Gates Offered a TV Interviewer a Blank Check?
Digital Marketing Entrepreneurship

Bill Gates Offered a TV Interviewer a Blank Check?

There’s a story trending around about Bill Gates and offer he made to a TV interviewer some several years ago. In