India’s Top Smile-Tech Startup Is Expanding Fast — And Its Latest Move Could Change Dental Care in Tier-2 Cities Forever In a bold step toward dominating India’s dental
In a bold step toward dominating India’s dental and skincare market, MakeO, the parent company of popular brands Toothsi and Skinnsi, is acquiring Apple Dental, a regional chain of dental clinics with a stronghold in Andhra Pradesh and Telangana.
According to regulatory filings reviewed by Entrackr, MakeO will acquire 100% equity in Apple Oral and Dental Pvt Ltd for Rs 10.98 crore, through a mix of cash and stock. And that’s not all — the deal also includes a Rs 1.5 crore loan to Apple Dental at an interest rate of up to 13%.
Yes, the Anushka Sharma and Virat Kohli-backed brand is making serious moves — and it’s targeting a future beyond just metro cities.
Apple Dental operates across 20 clinics in Andhra Pradesh and Telangana — a strong offline network that MakeO now fully owns. While MakeO originally focused on at-home clear aligners and later cosmetic skincare, this strategic acquisition shows the company’s intent to go deeper into tier-2 and tier-3 cities.
Here’s what this means:
With this move, MakeO is laying the groundwork to become the largest tech-enabled aesthetics and oral care brand in India.
MakeO’s rise has been meteoric. Originally founded in 2018 as Toothsi, the brand rebranded and merged its verticals under MakeO in 2022 to cover smile, skin, and hair solutions on one tech-powered platform.
And the investor list? Stacked:
Just recently, MakeO raised Rs 100 crore (~$12 million) from its existing backers to fuel growth. The Apple Dental deal is a clear indication of where that capital is being deployed — and how MakeO is playing the long game.
While FY25 numbers are still under wraps, here’s a quick look at MakeO’s financials:
Despite the losses, the narrowing gap shows MakeO is on a disciplined path to profitability — something rare in the Indian D2C health-tech space.
This acquisition is more than a regional grab — it’s part of a larger strategy to build India’s first comprehensive aesthetic tech brand.
Here’s what could be coming next:
By controlling both the tech and the touchpoint, MakeO is creating an ecosystem that could rival even the biggest international names in consumer health and beauty.
The acquisition of Apple Dental may seem like a regional play, but it’s a masterstroke in MakeO’s national growth strategy. It’s bridging the online-offline gap, strengthening its operational footprint, and moving fast toward owning the full spectrum of aesthetic care in India.
And with India’s rising middle class eager to invest in cosmetic and dental health, MakeO’s timing couldn’t be better.
One thing’s for sure: This is no longer just about invisible braces — MakeO is building a health-tech empire, one smile at a time.
