Uber One Launches in India: What You Need to Know About the New Loyalty Program
In a bid to attract more customers and keep them engaged, Uber has launched its Uber One loyalty subscription program in India. This new initiative is designed to compete with rivals like Ola and Rapido, offering a range of perks and benefits to frequent riders. With monthly, quarterly, and annual pricing options, Uber One aims to improve customer retention and enhance the overall ride-hailing experience.
If you’re an Uber user in India, here’s everything you need to know about Uber One, from the subscription costs to the exciting benefits that come with it.
What is Uber One and How Does it Work?
Uber One is a subscription-based loyalty program that rewards members with exclusive benefits, making it a must-consider option for regular Uber users. With this program, Uber wants to build a stronger relationship with its customers, ensuring they get more value each time they ride.
Uber One has introduced three subscription plans in India:
- Monthly Plan: Rs 149 per month
- Quarterly Plan: Rs 349 every three months
- Annual Plan: Rs 1,499 per year
Each of these plans gives users access to a variety of perks, including ride credits, priority support, and even a complimentary Zomato Gold membership.
Exclusive Benefits of Uber One: Is it Worth It?
So, what exactly do Uber One members get for their subscription? Here’s a breakdown of the exciting benefits that come with the program:
- Up to 10% Credit on Rides
Uber One members can earn up to 10% credits on their rides, capped at Rs 150 per trip. These credits can be used for various Uber services, including Go, Premier, Auto, and Moto rides, as well as parcel delivery options. - Priority Customer Support
Subscribers get priority customer support, meaning if you have any issues with your ride or account, you’ll be placed at the top of the support queue. - Access to Top-Rated Drivers
Uber One members get priority when it comes to matching with top-rated drivers, ensuring a smoother and more reliable ride experience. - Complimentary Zomato Gold Membership
Uber One subscribers also get Zomato Gold for three months, allowing them to enjoy discounts at restaurants and delivery services. - Ride Credit Usage Limits
The ride credits earned can be used for a maximum of 150 rides for monthly or quarterly plans, and 600 rides for annual subscribers. So, whether you’re using Uber for daily commutes or occasional trips, you’ll get a good amount of credit for your regular rides.
Important Things to Note About Uber One
While the Uber One program offers plenty of perks, there are some important things to keep in mind:
- Membership Cancellations:
Only annual subscribers can cancel their membership. If you do decide to cancel, all the benefits, including the Uber credits, will be immediately withdrawn. So, if you’re planning to cancel mid-year, it’s better to choose a monthly or quarterly plan instead. - Limited Rides for Credit:
The credits have a limit based on your subscription type. If you’re a frequent rider, you’ll need to make sure you don’t exceed the maximum ride credits available per month or quarter.
Global Success: Uber One’s Growing Popularity Worldwide
Uber One is not a new concept. The program was first launched in the U.S. in 2021, followed by a Canada launch. Since then, the program has proven to be quite successful, amassing over 25 million members globally by September 2023. The program has seen a 70% year-over-year growth in subscriptions, with Uber reporting that its members spend three times more and have higher retention rates compared to non-subscribers.
Now, Uber is bringing this popular program to India, which is one of its most important markets. As competition in the ride-hailing sector heats up, Uber One aims to keep loyal customers happy while attracting new riders looking for more value with every trip.
How Does Uber One Stack Up Against the Competition?
Uber’s move into the subscription-based loyalty program space is a direct challenge to its competitors in India, especially Ola Cabs and Rapido. Both companies have been aggressively expanding their services, with Rapido recently becoming a unicorn startup after raising $120 million in funding, and Ola constantly innovating with new features.
To counter this competition, Uber has made several moves to stand out, including the Uber One program, new safety features, and an increasing focus on customer service. Uber has also introduced features like SOS integration, helmet selfies, and women rider preferences, all designed to enhance safety and improve the overall rider experience.
Moreover, Uber’s latest initiatives align with India’s government push for gig worker welfare, which includes the e-Shram portal for driver registration and safety measures, ensuring a better experience for both riders and drivers.
Is Uber One Worth Subscribing to?
With discounts on rides, priority customer support, and exclusive perks like Zomato Gold, Uber One certainly offers great value for those who use Uber regularly. Whether you’re a daily commuter or someone who uses ride-hailing services a few times a week, this subscription program can help you get more out of each trip.
While it’s important to remember that the credits have usage limits and annual subscribers are the only ones who can cancel their membership, the benefits of Uber One can far outweigh the cost for frequent Uber users.
If you’re someone who loves Uber and wants to get the most value from your rides, Uber One could be a great option for you to consider. And with its growing success globally, it seems likely that this loyalty program will continue to expand in India.
Conclusion: Uber One Brings Big Benefits to Indian Riders
Uber’s launch of the Uber One loyalty program in India is a smart move to stay ahead in the competitive ride-hailing market. With attractive benefits, including ride credits, priority support, and even Zomato Gold, Uber is making sure its regular riders are rewarded. As competition with Ola and Rapido continues to intensify, Uber One might just be the edge the company needs to maintain its loyal customer base and win over new riders.
So, if you’re a frequent Uber rider, the new Uber One program could be a game-changer for your ride experience in India!
