Uber One Launches in India: New Loyalty Program Offers Big Benefits for Riders
- November 28, 2024
- 0
Uber One Launches in India: What You Need to Know About the New Loyalty Program In a bid to attract more customers and keep them engaged, Uber has
Uber One Launches in India: What You Need to Know About the New Loyalty Program In a bid to attract more customers and keep them engaged, Uber has
In a bid to attract more customers and keep them engaged, Uber has launched its Uber One loyalty subscription program in India. This new initiative is designed to compete with rivals like Ola and Rapido, offering a range of perks and benefits to frequent riders. With monthly, quarterly, and annual pricing options, Uber One aims to improve customer retention and enhance the overall ride-hailing experience.
If you’re an Uber user in India, here’s everything you need to know about Uber One, from the subscription costs to the exciting benefits that come with it.
Uber One is a subscription-based loyalty program that rewards members with exclusive benefits, making it a must-consider option for regular Uber users. With this program, Uber wants to build a stronger relationship with its customers, ensuring they get more value each time they ride.
Uber One has introduced three subscription plans in India:
Each of these plans gives users access to a variety of perks, including ride credits, priority support, and even a complimentary Zomato Gold membership.
So, what exactly do Uber One members get for their subscription? Here’s a breakdown of the exciting benefits that come with the program:
While the Uber One program offers plenty of perks, there are some important things to keep in mind:
Uber One is not a new concept. The program was first launched in the U.S. in 2021, followed by a Canada launch. Since then, the program has proven to be quite successful, amassing over 25 million members globally by September 2023. The program has seen a 70% year-over-year growth in subscriptions, with Uber reporting that its members spend three times more and have higher retention rates compared to non-subscribers.
Now, Uber is bringing this popular program to India, which is one of its most important markets. As competition in the ride-hailing sector heats up, Uber One aims to keep loyal customers happy while attracting new riders looking for more value with every trip.
Uber’s move into the subscription-based loyalty program space is a direct challenge to its competitors in India, especially Ola Cabs and Rapido. Both companies have been aggressively expanding their services, with Rapido recently becoming a unicorn startup after raising $120 million in funding, and Ola constantly innovating with new features.
To counter this competition, Uber has made several moves to stand out, including the Uber One program, new safety features, and an increasing focus on customer service. Uber has also introduced features like SOS integration, helmet selfies, and women rider preferences, all designed to enhance safety and improve the overall rider experience.
Moreover, Uber’s latest initiatives align with India’s government push for gig worker welfare, which includes the e-Shram portal for driver registration and safety measures, ensuring a better experience for both riders and drivers.
With discounts on rides, priority customer support, and exclusive perks like Zomato Gold, Uber One certainly offers great value for those who use Uber regularly. Whether you’re a daily commuter or someone who uses ride-hailing services a few times a week, this subscription program can help you get more out of each trip.
While it’s important to remember that the credits have usage limits and annual subscribers are the only ones who can cancel their membership, the benefits of Uber One can far outweigh the cost for frequent Uber users.
If you’re someone who loves Uber and wants to get the most value from your rides, Uber One could be a great option for you to consider. And with its growing success globally, it seems likely that this loyalty program will continue to expand in India.
Uber’s launch of the Uber One loyalty program in India is a smart move to stay ahead in the competitive ride-hailing market. With attractive benefits, including ride credits, priority support, and even Zomato Gold, Uber is making sure its regular riders are rewarded. As competition with Ola and Rapido continues to intensify, Uber One might just be the edge the company needs to maintain its loyal customer base and win over new riders.
So, if you’re a frequent Uber rider, the new Uber One program could be a game-changer for your ride experience in India!