Meet Snooplay: The Startup Set to Change How India Buys, Plays, and Recycles Toys In a world where technology meets childhood fun, Snooplay is carving out a unique
In a world where technology meets childhood fun, Snooplay is carving out a unique space—and just secured ₹8 crore in a fresh pre-Series A1 funding round to take its vision to the next level.
Led by Pravek Family Office along with a squad of strategic angel investors, this funding boost is gearing Snooplay up to launch two breakthrough tech products that will transform how Indian parents and kids discover, buy, and even recirculate toys.
Founded in 2019 by the dynamic duo Aanchal Mahajan and Brij Raj Singh, Snooplay started with a simple yet powerful mission—to create a smarter, kinder, and more sustainable way to play.
The company first raised $535K in seed funding from Ajay Kumar Gupta and others. Now, with this new ₹8 crore investment, it’s ready to unleash its next wave of innovation.
Snooplay isn’t just another toy marketplace. It’s a full-stack, AI-powered platform that integrates:
All wrapped up into one smart ecosystem.
The secret sauce? The company’s proprietary Toy Intelligence Database—a first-of-its-kind effort to map toys to developmental skills, moods, play types, and learning goals. This means parents get toy recommendations that aren’t just fun but also scientifically aligned with their child’s growth.
Buying toys isn’t just about fun anymore—it’s about education, sustainability, and smart choices.
With India’s booming digital adoption, parents are looking for platforms that help them:
Snooplay’s AI-driven platform promises all this and more, making it a game-changer in India’s growing kids’ product market.
With the fresh funds, Snooplay will launch two proprietary tech products designed to shake up the toy industry and improve how families engage with toys.
Though the company is tight-lipped about specifics, expect tools that leverage AI, data analytics, and empathy to bring more joy, education, and sustainability to playtime.
Snooplay’s journey from seed to pre-Series A1 funding highlights the rising demand for tech-enabled, socially conscious startups in India.
If you’re a parent, educator, or just someone who loves toys, keep an eye on Snooplay—it’s rewriting the rules on how we buy, play, and care for toys in the digital age.
