In a big move that’s got the entire FMCG industry talking, Mitra, a young but fast-growing startup, has secured ₹14 crore in fresh funding to take its homegrown
In a big move that’s got the entire FMCG industry talking, Mitra, a young but fast-growing startup, has secured ₹14 crore in fresh funding to take its homegrown flour brand to new heights—across India and even overseas.
Launched just in 2023, Mitra is already creating major buzz by doing something simple but powerful: offering premium-quality, stone-ground flour to tier II and III cities at prices regular people can actually afford.
But this latest round of funding isn’t just about bigger dreams—it’s about real execution.
The startup plans to expand operations, launch health-focused product lines, and scale its distribution network, which already includes 500+ distributors and over 40,000 retail touchpoints across the country. And that’s not all—Mitra is also preparing to enter the Gulf Cooperation Council (GCC) markets, bringing its “Chakki Fresh” flour to Indian households abroad.
As a major next step, Mitra will launch a 3,000-tonne refined flour plant in October, designed to push the company’s monthly recurring revenue from ₹12 crore to ₹17 crore by November 2025.
Founder and CEO Abhishek Kaushik called the latest investment a “key pillar” in Mitra’s growth journey. “This funding enables us to boost production, innovate with healthier product lines, and strengthen our footprint both nationally and internationally,” he said. His vision? Nothing short of making Mitra one of the top 5 FMCG companies in India within the next 2–3 years—with a roadmap to IPO already in place.
In just one year, the company has scaled its revenue from ₹11 crore in FY24 to a whopping ₹40 crore in FY25, and is now aiming to cross ₹120 crore by the end of this financial year. Even more impressive? The startup is already EBITDA positive, a rare feat for a company this young.
To date, Mitra has raised nearly ₹25 crore in total funding and is eyeing a Series A round in April 2026 at a projected valuation of ₹500 crore.
Raman Sharma, Founder and CEO of Bestvantage Investments, who backed Mitra in this bridge round, believes the startup is sitting at the intersection of tradition and innovation. “Mitra’s ability to blend traditional food prep methods with modern quality standards makes it a standout brand,” he said. “The FMCG space is ripe for disruption, and Mitra’s growth speaks for itself.”
In a market filled with legacy giants, Mitra is proving that a young brand with the right blend of authenticity, scalability, and consumer trust can make serious waves.
