Bengaluru-Based Metaforms Lands $9M to Reinvent Market Research With AI Agents In a world where AI is automating everything from content writing to customer service, a bold new
In a world where AI is automating everything from content writing to customer service, a bold new startup from Bengaluru is coming for an industry you probably didn’t expect: market research.
Metaforms, a young AI-driven B2B startup founded just in 2022, has just raised a stunning $9 million in Series A funding, led by Peak XV Partners (formerly Sequoia Capital India), with backing from Nexus Venture Partners and Together Fund.
This round brings Metaforms’ total raise to around $10 million — and its ambitions are crystal clear: replace manual market research grunt work with intelligent AI agents.
Founded by Akshat Tyagi and Arjun S, Metaforms is building autonomous AI agents that streamline and replace the most painful — and time-consuming — parts of the market research process.
Their platform can already handle:
In simple terms, Metaforms is turning manual market research tasks into a fully-automated AI factory.
Metaforms only began commercial operations six months ago — and in that short time, they’ve already locked in major international clients like:
Most of their customers are located in North America and Europe, proving that this isn’t just another local SaaS experiment — it’s a global AI play from day one.
“We’re automating everything that slows down modern market research firms,” said CEO Akshat Tyagi. “AI can now replace the hours (or days) it used to take to deploy a survey, clean the data, or coordinate with partners.”
Metaforms’ platform is already processing over 1,000 surveys a month, and that number is scaling rapidly.
Instead of hiring teams of analysts, firms can now deploy AI agents that:
Metaforms plans to go big with this funding round. The startup will:
Expect Metaforms to aggressively hire top-tier AI talent to strengthen its reasoning models and autonomous agent capabilities.
To bring itself closer to key U.S. clients, Metaforms is setting up boots on the ground in NYC, aiming to scale sales and partnerships with the world’s biggest research firms.
In an age where every second SaaS startup claims to “use AI,” Metaforms is actually shipping it — and that’s what attracted investors like Peak XV and Nexus.
This isn’t just about AI hype. It’s about automating a $90+ billion global market research industry, most of which still runs on outdated tools and manual processes.
Metaforms’ growth story reveals a much bigger trend — AI isn’t just changing how we analyze data; it’s replacing entire workflows.
That means:
If Metaforms succeeds, market research as we know it will look very different in the next 2–3 years.
In just two years, Metaforms has gone from an idea to a globally operating AI startup challenging the core of how businesses understand their customers.
With $9 million in the bank, a killer client list, and a razor-sharp AI product — Metaforms might just be the most exciting B2B startup you haven’t heard of (yet).
