This D2C Beauty Brand Just Scored $30M—And It’s Gunning for a ₹1,000 Crore Revenue Target RENÉE Cosmetics, one of India’s fastest-rising beauty brands, has just landed a massive
RENÉE Cosmetics, one of India’s fastest-rising beauty brands, has just landed a massive $30 million Series C funding round, pushing its valuation to a stunning $200 million.
Yep—you read that right. A brand that started with lipstick and eyeliner is now one of the hottest names in the global beauty business, and it’s showing zero signs of slowing down.
The Series C round was led by Playbook, with Midas stepping in with a secondary investment. This fresh cash injection marks a 1.4X jump in RENÉE’s valuation since its $12 million Series B extension just last year.
While details of the secondary deal remain under wraps, insiders confirm this is one of the biggest beauty startup bets in India this year.
Founded by actress-entrepreneur Aashka Goradia Goble along with Beardo co-founders Priyank Shah and Ashutosh Valani, RENÉE Cosmetics is rewriting the beauty playbook.
From lipsticks and highlighters to skin serums and eyeliners, the brand has scaled to a portfolio of 200+ SKUs and a presence in over 15,000 retail outlets across India.
And yes, they’re everywhere—from quick commerce apps to third-party e-commerce giants.
India isn’t big enough anymore. RENÉE is already testing the waters in the US, UAE, and Australia, with beta online operations in all three regions.
This fresh capital is expected to fuel international expansion, scale omnichannel retail, and drive aggressive investments in tech, marketing, and consumer acquisition.
RENÉE isn’t just getting funding—it’s pulling in serious money.
Yes, you read that right. The goal is to double revenue within 24 months—and with $30M in fresh fuel, they might just do it.
Like most high-growth D2C brands, RENÉE is burning cash to build brand power. Losses grew by 88.2% in FY24, hitting ₹61.45 crore—but founders are playing the long game.
“This capital gives us the firepower to scale our marketing engine, optimize customer acquisition costs, and boost conversions across D2C and marketplace platforms,” said co-founder Ashutosh Valani.
The team is banking on scale, smart tech, and a loyal customer base to turn red into black.
With this round, RENÉE has now raised around $76 million from a roster of top investors including:
