---

Zee Entertainment Enterprises Ltd (ZEEL) has announced the appointment of Shiva Chinnasamy as its new Chief Technology and Product Officer, effective September 2. Chinnasamy will lead the company’s Technology & Innovation Centre (TIC) in Bengaluru, focusing on leveraging data, artificial intelligence (AI), and machine learning (ML) to enhance consumer experiences and support ZEEL’s strategic growth objectives.

In his new role, Chinnasamy will oversee the TIC’s initiatives aimed at advancing technological capabilities across ZEEL’s platforms. His responsibilities will include spearheading efforts to integrate cutting-edge technology into the company’s core business segments. He will report directly to Amit Goenka, President of Digital Business, International Linear Business, Enterprise Technology, and Broadcast Operations and Engineering.

Amit Goenka commented, “As the company moves forward in line with its strategic objectives to drive robust growth, certain action-oriented steps are being implemented to enhance the capabilities of the businesses.”

Chinnasamy brings over two decades of experience in technology, data science, and analytics. His extensive background includes expertise in ad tech, e-commerce, omni-channel retail, B2C fintech, B2B SaaS, platform engineering, and mobile engineering. Before joining ZEEL, he served as the India Site Lead at Rippling and held senior positions at global firms such as Google, Tesco, Target, Amazon, and Verizon Labs.

The appointment comes at a time when ZEEL is navigating significant changes, including a recent resolution of disputes with Sony Pictures Networks India (now Culver Max Entertainment). After months of legal contention over a $90 million termination fee related to a failed merger, both companies have settled their differences amicably through a non-cash agreement, allowing them to proceed independently.

---