Zaakpay, a prominent payment gateway by MobiKwik, has announced an exciting integration with Meta that will enhance conversational commerce on WhatsApp. This collaboration aims to create a more
Zaakpay, a prominent payment gateway by MobiKwik, has announced an exciting integration with Meta that will enhance conversational commerce on WhatsApp. This collaboration aims to create a more convenient and efficient payment experience for both businesses and consumers.
The integration allows users to make payments directly within WhatsApp chats, offering a variety of payment options, including Credit Cards, Debit Cards, UPI, and Wallet payments. Users can also utilize MobiKwik Wallet, ZIP, and Pocket UPI, providing flexibility and catering to diverse payment preferences.
This development is particularly beneficial for Micro, Small, and Medium Enterprises (MSMEs), enabling them to tap into WhatsApp’s vast user base. This is especially crucial in Tier 2 and Tier 3 cities, where digital payments are rapidly gaining traction. By streamlining payment processes, Zaakpay and WhatsApp aim to enhance customer convenience while boosting business efficiency.
Harvinder Singh Chadha, Business Head of Zaakpay, expressed optimism about the integration, stating, “As India advances towards a digital-first economy, we believe the integration of Zaakpay and WhatsApp will be a welcome addition to the payment landscape.” He emphasized the potential for unlocking immense opportunities in India’s rural areas, where access to financial services remains limited. The collaboration aims to forge a seamless ecosystem where shopping, payments, and business engagement converge.
Ravi Garg, Director of Business Messaging at Meta in India, highlighted the significance of this integration, saying, “WhatsApp is where people and businesses connect. This integration with Zaakpay is another step in building a more seamless purchase experience.” By enabling payments within the chat interface, users can buy products or services effortlessly using their preferred payment methods.
Zaakpay’s payment gateway centralizes transactions within a secure interface, incorporating advanced encryption protocols to ensure customer safety and transaction security. This focus on security is paramount as more consumers shift to digital payments.
This integration underscores the growing importance of digital and conversational commerce. By making transactions more straightforward and accessible, it aims to drive financial inclusion and support businesses of all sizes. The move is expected to revolutionize the way people transact, making digital payments simple, secure, and universally accessible.
Zaakpay, developed by MobiKwik (One MobiKwik Systems Ltd.), is an innovative payment platform designed in India. It supports a wide range of payment modes, including Credit Cards, Debit Cards, UPI, Net Banking, Wallets, and Pay Later options, catering to the evolving needs of Indian consumers.
This strategic partnership between Zaakpay and WhatsApp marks a significant step forward in enhancing the payment landscape in India, offering both businesses and consumers a more integrated and user-friendly experience.
