Introduction: In 2024, Swiggy Instamart has proven just how much quick commerce has become a part of everyday life in India. From buying essentials like milk and groceries to splurging on gold coins and gadgets, Swiggy Instamart shoppers have been hitting some jaw-dropping numbers.
According to a new report, two high-spending users from Delhi and Dehradun together spent over ₹20 lakhs this year, mainly on kitchen staples like atta, milk, and oil. Let’s take a look at some of the most interesting and quirky trends revealed by Swiggy Instamart’s data from January 1 to December 1, 2024.
Big Spenders: Two Customers Cross ₹20 Lakh Mark
Delhi & Dehradun Splurge: Two customers, one from Delhi and another from Dehradun, racked up more than ₹20 lakhs on Swiggy Instamart this year! What did they buy? Essentials like atta, milk, and cooking oil were the big-ticket items. Clearly, it’s not just about luxury buys – even heavy spenders have to stock up on the basics!
Top Grocery Picks: Must-Have Essentials Nationwide
What’s In the Cart? Across the country, Swiggy Instamart shoppers are choosing practical, everyday items. Here’s a quick look at the top items ordered in 2024:
- Milk: 1 in every 15 orders included milk.
- Fruits and Vegetables: 1 in every 5 orders included fresh produce.
- Curd, Dosa Batter, Chips, and Soft Drinks: These were the go-to items across many baskets.
Unique Splurges: When Shoppers Go Big
Swiggy Instamart isn’t just about the essentials – some shoppers made some seriously interesting purchases in 2024:
- Mumbai Pet Lover: One customer in Mumbai spent a jaw-dropping ₹15 lakh on pet supplies, mostly dog and cat food.
- Chennai Tech Shopper: A tech enthusiast in Chennai dropped ₹1.25 lakh on gadgets, including gaming earphones and even a hair straightener!
- Hyderabad Mango Lover: A Hyderabad resident spent ₹35,000 just on mangoes in May. Talk about a fruity obsession!
- Ahmedabad Gold Shopper: During Dhanteras, one shopper spent over ₹8 lakh on gold coins. That’s one way to invest!
- Delhi’s Party Fever: Delhi residents went all out for Diwali, buying ₹4.6 lakh worth of poker chips.
- Mumbai Tonic Water Craze: A single-day tonic water purchase in Mumbai reached ₹8.2 lakh! Plus, one person in Goa spent nearly ₹35,000 on the bubbly drink.
Festive Shopping and Late-Night Cravings
Diwali and Raksha Bandhan Trends:
- During Dhanteras, over ₹45 lakh was spent on brooms, reflecting India’s tradition of Diwali cleaning.
- Around Raksha Bandhan, nearly 8 lakh rakhis were ordered. One Mumbai shopper even ordered 31 rakhis in a single go!
- Valentine’s Day saw 307 roses ordered per minute on February 14, making it the top choice for last-minute romantics.
Late-Night Snack Attacks:
- Between 10 p.m. and 4 a.m., people were craving chips, ice cream, and cold drinks. But, between 8-9 p.m., there was a surprising spike in orders for sanitary pads.
City-Specific Shopping Habits: What’s Popular Where?
- Bengaluru: Known for buying both puja essentials and party supplies, Bengaluru also topped the charts for underwear and sexual wellness products.
- Mumbai: Apart from umbrellas and raincoats, Mumbai saw a massive order of 4,500 kg of onions in just one hour on December 1.
- Hyderabad: Snack lovers in Hyderabad spent a whopping ₹60 crore on instant noodles this year. Plus, many shoppers opted for the “Deliver Without Bag” eco-friendly option.
- Vizag: One user spent ₹27,742 on toys, showing that quick commerce is also for playtime.
Behind the Scenes: Fun Facts About Quick Commerce
- Fastest Delivery: In Kochi, a delivery took just 89 seconds – bananas and leafy greens over a distance of 180 meters!
- Smallest Order: The tiniest order was a ₹3 pencil sharpener in Hyderabad.
- Late-Night Stealth Shopping: Top late-night “incognito” purchases included masala chips, Kurkure, and flavored condoms, especially between 10 p.m. and 11 p.m. in cities like Delhi, Hyderabad, and Bengaluru.
Global Reach: Swiggy Instamart also saw international logins from Canada, the U.S., Kuwait, and Singapore, with users sending essentials like milk, dosa batter, and even water to their families in India.
Conclusion: Quick Commerce is Changing the Game
Swiggy Instamart’s 2024 report shows just how much Indians are embracing quick commerce, whether it’s stocking up on essentials, splurging on unique items, or making last-minute purchases during festivals. From heavy spenders in Delhi to quirky buys in Mumbai, Swiggy Instamart is clearly making waves across the country.
