A local grocery start-up has controlled to raise $1 million as seed funding from a Dubai-based organization to similarly streamline its on-line operations for the Pakistani market.

The investment has been secured through GrocerApp, a platform that gives a full variety of groceries, fruits, veggies and meat at competitive prices. The investment round was led by Dubai-based Jabbar Group – a venture capital corporation led through founders of one of Middle East’s biggest e-commerce platforms Souq.com.

With the $1 million, the Dubai-based organization has officially put its first-ever funding in Pakistan’s on line market. Other investors in the round encompass Asif Keshodia, former Amazon executive for MENA area who has now joined GrocerApp as a board member, Middle East’s Nama Ventures, Nader Group, Karavan Ventures and 7Vals, together with participation from current shareholders that encompass Pakistan-based Walled City Co, LeanBricks and Shehryar Ali of Treet Pakistan.

GrocerApp CEO Ahmed Saeed said, “With our recent funding injection, we are going to invest more to make our supply chain more efficient and expand into other cities.” Pakistan’s e-commerce market is expanding rapidly and young entrepreneurs, with the help of different angel investors, are now trying to discover and create a difference in new dimensions.

The local e-commerce market continues to be largely dominated by fashion clothing brands, accompanied by electronics.

According to Statista, a German on-line portal for statistics, Pakistan’s e-commerce market in 2020 is predicted to reach $3.9 billion, post-Covid-19 impact.

Although the percentage of meals and personal care section in the overall e-commerce market of Pakistan is possibly to stay around $370.9 million in 2020, international investors think that the scale of grocery e-trade withinside the united states of america is around $48 billion.

“The size of grocery e-commerce in Pakistan is around $48 billion; it is a huge market with great potential for e-commerce companies to grow,” said Asif Keshodia, newly appointed director of the app. He said that collectively the investors brought lots of experience in e-commerce, which was going to help the company soar to new heights. “It is also going to develop the overall e-commerce market in Pakistan.”

Saiman Toukan, an executive of the Jabbar organization, stated his company noticed a excellent potential for technology business in Pakistan. “To seize the opportunity, we’ve made our first investment in Pakistan. Now the Pakistani market is ripe for a digital revolution,” Toukan added.