In a rapidly growing market where families demand more from the products they use, Baby & Mom Retail is carving out a strong niche in India’s baby care, skincare, pet care, and bedding solutions sectors. The company, founded in 2013 and based in Gurugram, has quickly emerged as a significant player in these industries, thanks to its innovative approach and a strong portfolio of trusted brands. After achieving impressive revenue growth in recent years, Baby & Mom Retail now has ambitious goals for the near future: ₹100 crore in revenue by 2025 and a ₹280 crore Initial Public Offering (IPO) by 2026.
Let’s explore the company’s exciting growth journey and how it plans to reach these impressive milestones.
The Growth Story So Far: Achieving Impressive Revenue Targets
In 2023, Baby & Mom Retail posted a revenue of ₹23 crore, followed by ₹44 crore in 2024. These results represent an impressive year-over-year growth, and the company is clearly on an upward trajectory. With the goal of reaching ₹100 crore in revenue by 2025, Baby & Mom Retail is positioning itself as a formidable force in the family care market in India.
This success has been driven by a clear strategic approach—one that emphasizes quality, customer satisfaction, and continuous innovation. The company’s portfolio includes a range of high-demand products under brands such as OYOBABY, Newish, REDCOP, GADDA CO, Mattress Protector, and Amorite. These brands offer a wide variety of family care solutions, ranging from baby products like diapers and lotions to skincare, bedding, and pet care items. The company’s ability to meet diverse customer needs has fueled its growth and success.
Moreover, Baby & Mom Retail’s commitment to expanding its digital presence and enhancing its e-commerce platforms has been another critical factor in its success. By leveraging digital channels to reach a wider customer base, the company is ensuring that its products are accessible to a broader audience across India and beyond.
A Strategic Focus on Brand Expansion and Innovation
One of the key drivers behind Baby & Mom Retail’s rapid growth is its focus on building a strong, customer-centric brand portfolio. By continuously introducing new products and enhancing existing ones, the company has been able to cater to the evolving needs of today’s families.
OYOBABY and Newish, two of the company’s flagship brands, have gained strong customer loyalty, especially in the baby care segment. OYOBABY, known for its high-quality baby essentials, offers a range of products including diapers, wipes, skincare items, and baby clothes. Newish, on the other hand, focuses on affordable yet premium baby care items that address the concerns of parents looking for safe and natural options for their children.
Meanwhile, REDCOP, GADDA CO, Mattress Protector, and Amorite have allowed Baby & Mom Retail to diversify into the home and bedding solutions market, tapping into the growing demand for comfortable, high-quality mattresses, protectors, and pet care products. The inclusion of pet care products under these brands has also opened up a new avenue for revenue generation, catering to the needs of families with pets—another growing segment in India.
Shish Kharesiya, the Founder and CEO of Baby & Mom Retail, emphasized the importance of staying ahead of the curve. He stated,
“Our goal is not just to meet the needs of today’s families but to anticipate and exceed them. We want to shape the future of family care and build a legacy of trust, compassion, and excellence that will stand the test of time.”
This commitment to innovation is evident in Baby & Mom Retail’s continuous product launches and improvements. The company understands that today’s consumers, especially parents, are increasingly looking for products that are not just effective but also safe, eco-friendly, and convenient. The brand’s focus on sustainability and ethical sourcing of materials resonates with a growing number of socially conscious customers.
Scaling Up for the IPO: Preparing for a Public Listing
Looking ahead, Baby & Mom Retail is preparing for its next big leap—a public listing through an IPO. The company aims for a valuation of ₹280 crore by 2026. This ambitious target comes after years of building a solid financial and operational foundation. With its strong brand portfolio, loyal customer base, and rapidly expanding product offerings, Baby & Mom Retail is poised to attract investor attention as it moves toward its IPO.
The IPO will allow the company to raise capital to fuel further expansion, both domestically and internationally. As the company prepares for the IPO, it is focusing on strengthening its financials, ensuring transparency, and meeting investor expectations. The goal is not only to raise funds but to establish Baby & Mom Retail as a long-term player in the family care industry, one that can continue to innovate and expand across various product categories.
Expansion Plans: Reaching New Markets
One of the most exciting aspects of Baby & Mom Retail’s growth strategy is its focus on expanding into new markets—both within India and internationally. The company is planning to increase its presence in Tier 2 and Tier 3 cities across India. These markets are seeing rapid growth in disposable incomes, which is driving demand for quality family care products. As urbanization continues to spread, more families in smaller cities are seeking premium products for their children, pets, and homes, making them an attractive target for Baby & Mom Retail.
In addition to domestic expansion, Baby & Mom Retail is looking at international markets as well. The company has its sights set on expanding into other parts of Asia, Europe, and North America. This international push is aimed at capitalizing on the global demand for high-quality family care products. With a focus on countries that have a growing middle-class population and an increasing demand for baby care and family products, Baby & Mom Retail is well-positioned to enter these markets and compete with established global players.
The Road Ahead: A Legacy of Trust and Innovation
The road ahead for Baby & Mom Retail looks bright, with its sights set on scaling its operations and achieving impressive revenue and valuation targets. The company’s growth story is built on a foundation of customer trust, quality products, and a relentless drive to innovate.
Founder Shish Kharesiya’s vision of creating a legacy of trust and excellence is what drives the company forward. As Baby & Mom Retail works toward its IPO and global expansion, it will continue to focus on the needs of families and ensure that its products exceed customer expectations.
In conclusion, Baby & Mom Retail is a company to watch closely. With its strong brand portfolio, commitment to innovation, and plans for future expansion, it is poised to become a leader in the family care space. If the company meets its goals, Baby & Mom Retail could very well redefine the way families shop for baby care, skincare, pet care, and bedding products in the years to come.
