Bhagini Nivedita College’s Department of Commerce, University of Delhi, hosted a dynamic and insightful seminar on Digital Marketing on 04^th April 2025 led by noted digital strategist and social impact leader Nitish Sahay with soft skills trainer Monika Sharma. The seminar focused on the evolution of digital marketing and its growing impact on career opportunities for students in the modern digital age.

In an era where digital literacy is critical for success, Mr. Sahay captivated the audience with real-world insights, trends, and the transformative power of digital tools. From traditional advertising to the AI-driven marketing revolution, he mapped the journey of the digital landscape and its impact on businesses, brands, and individual professionals.

The event was graciously hosted under the leadership of Principal Raj Bhardwaj, who has consistently championed initiatives that align with the latest academic and professional trends. “Empowering students with knowledge of digital tools is the need of the hour,” said Principal Bhardwaj, emphasizing the college’s commitment to fostering digital awareness.

The seminar was coordinated by Ms. Anuradha Yadav, with active involvement from the organising committee: Dr. Rachna Mahawala, Dr. Madhu Bala, Ms. Pushpa Yadav, Mr. Amit Kumar, and Mr. Vikas Choudhary. Student coordinators Palak and Nisha also played a key role in the event’s smooth execution.

The session concluded with a lively Q&A where students eagerly engaged with Mr. Sahay, reflecting the growing enthusiasm for digital marketing as a viable and rewarding career path. Feedback from attendees underscored how the session provided clarity, inspiration, and a strong understanding of how digital literacy can empower their future.

This seminar stands as a testament to Bhagini Nivedita College’s vision of nurturing industry-ready professionals and staying aligned with India’s evolving academic landscape.