Krista Neher is a renowned digital marketing thought-leader, 6-time bestselling author, and international speaker. She is the CEO of Boot Camp Digital, a leading digital marketing training company that has helped some of the world’s biggest brands build their digital capabilities.

Krista’s journey began at Procter and Gamble (P&G) Canada, where she led product launches and analysis. She later moved to Cincinnati to work on some of P&G’s biggest businesses and most important brand launches in finance, sales, and marketing. While still at P&G, Krista started working part-time for an internet start-up company. The startup got funded, and Krista went on to run marketing there. She had to do more with less – she needed to get results and had almost no budget. That is when she discovered social media marketing. As they learned, Krista made a ton of mistakes along the way. The best way to learn isn’t from experience. The best way to learn is from somebody else’s experience. During their first 4 months, they acquired 40,000 users from digital with almost no spending. Their biggest competitor spent $2 million and had the same number of users. The start-up got sold, and Krista didn’t know what she wanted to do next. People started asking her about how they could get better results from digital. She started helping some businesses and before she even had a real business, landed P&G as a client (they followed her on social media and hired her because of her thought leadership). She wanted to help more businesses more quickly, so she started Boot Camp Digital and focused on training, education, and capability building for some of the world’s biggest brands. This training has taken her around the world (literally), and so many amazing people and opportunities have come her way. Krista’s passion for digital marketing and social media is evident in everything she does.

Krista has written 6 books on digital marketing, including a textbook and a “Dummies” book. With over 20 years of digital marketing experience, Krista was a digital marketing pioneer – executing digital strategies before “digital marketing” was even a recognized term. She has worked with companies like Meta, Nike, Procter & Gamble, GE, Macy’s, Google, Morgan Stanley, and the United States Senate and has been featured as an expert in the New York Times, CNN, Wall Street Journal, NBC, CBS, Entrepreneur, and the Associated Press.

Krista’s expertise in digital marketing and social media has helped businesses worldwide to achieve their goals. Her passion for digital marketing and social media is contagious, and her training programs are designed to help businesses of all sizes to succeed in the digital world. Krista’s work has been recognized globally, and she has won numerous awards for her contributions to the industry. She is a true inspiration to anyone looking to succeed in the digital marketing world.