Immensitas Private Limited has brought Rs 6.30 crore up in a Pre-Series A round drove by Artha Venture Fund (AVF), with investment from LogX Ventures.

The capital raised by Immensitas will be used for its lead item – Lemnisk, an endeavor customer information and showcasing mechanization stage, and for R&D, advertising, and deals. The technology stage can ingest customer information focuses from various channels to give successful showcasing apparatuses.

As indicated by an assertion, Lemnisk has enlisted 250% development since October 2020 and it measures more than 475 million customer profiles, which it claims takes into consideration 30% ascent in computerized incomes.

Subra Krishnan, Co-originator and CEO of Lemnisk, said, “Customers have generally expected each brand and specialist co-op they draw in with to offer the very degree of personalisation that they get from their web based business or OTT suppliers. Before COVID-19, there was at that point a developing demand for ongoing personalization across each customer touchpoint. Coronavirus has just sped up this pattern further.”

The customers of Lemnisk incorporate AIA Insurance, Emirates NBD Bank, Citibank, Abu Dhabi Commercial Bank, Bajaj Finserv, Acko Insurance, and Livspace, among others. It has offices in Singapore, Dubai, and Bengaluru, while it is additionally taking a gander at getting into the US market.

Anirudh A Damani, Managing Partner, Artha Venture Fund, said,

“We were intrigued by the group at Lemnisk and how they have utilized trendy technologies to help advertisers assume responsibility for their information. In addition, the Lemnisk stage could unite various high volumes, high-speed information sources together, comprehend singular client communication designs and convey profoundly scaled and customized multi-divert encounters progressively.”

The interest into Immensitas is Artha Venture’s eleventh such financing from its as of late shut Rs 225 crore miniature VC store. The new companies in the arrangement of this endeavor reserve incorporate Agnikul Cosmos, LenDenClub, HobSpace, PiggyRide, Daalchini, Kabbadi Adda, and so forth