Alphabet’s Google will host its annual Made By Google launch event on Tuesday, where major announcements are expected. The event will feature the introduction of Google’s latest smartphones, the Pixel 9 Pro and Pixel 9 Pro Fold, marking what the company describes as the dawn of a “new era of phones.” These new devices are anticipated to bolster Google’s position against Apple’s forthcoming iPhone 16, with enhancements in AI capabilities driven by Google’s Gemini model.
The event will also provide updates on Google’s advancements in artificial intelligence, including how it plans to integrate the Gemini AI model into its mobile platforms. Analysts from Mizuho have suggested that the launch could act as a “next catalyst” for Alphabet’s stock.
In addition to unveiling new hardware, Google is set to demonstrate its AI advancements, including the deployment of a locally running AI agent on Android. This move is expected to heighten the competition with Microsoft-backed OpenAI, particularly following OpenAI’s introduction of SearchGPT, which has intensified the competitive landscape in search.
Shares of Alphabet closed 0.8% lower at $162.29 on Monday, but have risen over 16% year-to-date, reflecting investor optimism ahead of the event.
