Somewhere in the range of 2001 and 2003, Anuj Mundra was working in a saree showroom in Jaipur, acquiring Rs 1,400 consistently. He before long understood that he was unable to support himself with the pay for a really long time. In 2003, he quit his place of employment and began a business of exchanging suit pieces.

He would buy suit sets from merchants and further offer them to different sellers and businesspeople. At the point when he began procuring some pay, Anuj opened his own square and screen printing units in Jaipur itself.

This went on till 2012 when Anuj came to Delhi and saw immense hoardings of web based business commercial centers Jabong and Snapdeal. He felt a snapshot of revelation and understood that internet business will be the fate of shopping in India.

He returned to Jaipur and addressed a Chartered Accountant (CA), enquiring about organization guidelines and compliances. He dispatched Nandani Creation Pvt. Ltd. in 2012 and marked the internet business branch as Jaipurkurti.com. In the principal year itself, the organization timed a turnover of Rs 59 lakh.

Anuj began the business with restricted assets. He amassed Rs 50,000 from dear companions and later, even applied for a new line of credit from a bank to seed his business. With the assets, he purchased 10 sewing machines for sewing kurtis and suits. Anuj’s better half, Vandana Mundra, would plan kurtis, which were then colored, printed, sewed, tested and so on in its assembling unit in Kartarpur Industrial Area, Jaipur. He got recorded on Snapdeal and Jabong and begun selling in-house produced things on these stages.

Anuj says that in the underlying years, despite the fact that there was less rivalry, the battle to run an online business organization was tremendous.

“In 2012, the idea of web based shopping was known to the world yet it was new in India. Thus, Indians were reluctant to purchase on the web,” he tells SMBStory.

He further adds that from coordinations and barcoding to getting ready delivery subtleties, everything was a test. What’s more, the return rate was additionally very high since individuals didn’t have the foggiest idea how to purchase the correct size as per the cutting and fitting of the kurtis.

A couple of elements (both interior and outside) assisted the organization with exploring the difficulties. Anuj says that greater ethnic brands and other significant sources, for example, Adidas, Biba, Wills and so forth posting themselves online persuaded individuals.

What’s more, he says they began putting out flyers in conveyance bundles that clarified what the brand was and furthermore incorporated the client care number alongside some rebate coupons.

Today, the organization fabricates and sells suits, kurtis, combination wear, bottomwear and a large group of other attire things. The B2C organization even fares to nations, for example, the UK, the US, Australia, Malaysia, and a couple of others. The normal selling cost for suits is Rs 900 and for kurtis, it is Rs 650.

Anuj says that he was putting resources into the business whatever he was procuring. In any case, soon, he understood that to develop, the organization required more assets.

Jaipurkurti.com got recorded on the National Stock Exchange (NSE) Emerge, a stage under NSE for new businesses and average sized organizations to get recorded on, in 2016 – only four years after its commencement.

In October 2016, Nandani Creation reported its Initial Public Offering (IPO). A sum of 14,44,000 value shares were bought in for Rs 4,04,32,000. Anuj says that the choice to open up to the world so early originated from the choice that he would not like to weaken the author’s control by onboarding a financial speculator.

The organization, notwithstanding, is wanting to get recorded on the principle leading group of NSE in the coming occasions.