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Why Tata Digital’s Bigbasket Is Betting Big on This Finance Veteran to Lead Its Next Chapter

Bigbasket, India’s top quick commerce grocery platform under Tata Digital, just made a game-changing move — appointing Manish Bajoria as its new Chief Financial Officer (CFO). And trust us, this hire signals something huge is brewing.

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Meet Manish Bajoria: The Finance Whiz Behind Bigbasket’s Next Big Leap

With over 20 years of experience steering finance strategies for global giants like Amazon, Hindustan Unilever, and Tata Steel, Manish Bajoria is no stranger to growth and transformation. Most recently, he was CFO at Vini Cosmetics, where he led a digital overhaul that propelled the company forward.

At Bigbasket, he’ll oversee all finance operations and play a crucial role in shaping the company’s financial roadmap as it accelerates innovation and expansion.

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Why This Hire Matters: Bigbasket’s Growth Just Got a Serious Boost

Hari Menon, bigbasket’s CEO, summed it up best:

“Manish brings deep financial expertise and a hands-on understanding of business. His calm, steady approach is exactly what we need as we scale rapidly and focus on building a sustainable, customer-first business.”

With Manish in charge, expect smarter financial management, smoother processes, and bold growth strategies that could reshape India’s grocery delivery landscape.

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From Tata Steel to Amazon — The Journey of a Finance Pro

Manish’s career has been a masterclass in strategic finance:

• Started at Tata Steel, gaining rock-solid industry fundamentals
• Drove growth and managed big P&Ls at Hindustan Unilever
• Spearheaded financial leadership at Amazon, navigating rapid scale and complexity
• Led digital transformation and financial strategy at Vini Cosmetics

He’s a qualified Chartered Accountant with a knack for turning complex financial challenges into growth opportunities.

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What’s Next for Bigbasket Under Manish Bajoria’s Financial Stewardship?

Bigbasket is gearing up for its next big phase — which means:

• Accelerated innovation in grocery and quick commerce
• Streamlined financial processes supporting faster scaling
• Building lasting value for customers, partners, and employees alike

Manish’s arrival signals Tata Digital’s commitment to steering bigbasket through its rapid growth with steady, expert hands.

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Manish’s Take: Ready to Redefine India’s Grocery Game

Manish Bajoria shared:

“I’m excited to join bigbasket at such a transformative time. Together with the leadership team, we’ll improve financial discipline, fuel growth, and create lasting value for everyone connected to the brand.”

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The Bottom Line: Bigbasket’s Financial Future Just Got Brighter

With Manish Bajoria as CFO, bigbasket is clearly serious about scaling sustainably and innovating boldly. This isn’t just another executive hire — it’s a strategic move that could redefine how India shops for groceries online.

If you thought quick commerce was fast before, wait till you see what’s coming next!

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