How Good Companies Fail Slowly: The Decisions That Didn’t Look
Most companies don’t collapse because of a single catastrophic mistake.They collapse because of a series of reasonable decisions that accumulate
Making mistakes usable. We treat failure not as an endpoint, but as a system breakdown—a result of assumptions, incentives, and timing interacting over time. Rather than asking who failed, we ask what failed first and why it wasn't corrected. This is forensic storytelling designed to help builders notice fragility early and intervene before momentum turns deceptive.
Most companies don’t collapse because of a single catastrophic mistake.They collapse because of a series of reasonable decisions that accumulate
Failure doesn’t just hit your business. It hits your confidence. After a major setback, founders don’t just question their strategy—they