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From Brandi Daniels, Embrace Sweets:

I co-own Embrace Sweets, a gourmet dessert company I started with my mom, Sandra.

We started ES in 2004, with the idea of:

1. Having a successful business & doing what we love!

2. Making our grandmother and great grandmother proud.

We come from a long line of bakers, but we are the first to turn this casual event and gift into a career.  We absolutely love what we do and wonder daily ‘what took us so long’.

A lot of people love the fact that we’re mother and daughter, first they can’t believe it– “You two actually get along? Wow that’s really cool”. Sandra and I are best friends; we complement each other and know where the other is stronger and weaker–it’s a great partnership.

In 2006, we won a national award for our brownies and were the Entrepreneurs of the Year by our Chamber of Commerce.In  2007, we won Emerging Business of the Year (by the Chamber) and Client of the Year (by SCORE).

This is more than a job for us; we love being creative in the kitchen and in our business (we’re creating the buzz word ‘brownie boutique’ now!) and most importantly our fans.

We started Embrace at our local Farmers Market, and it was a great way to meet people, to connect with them and share our story.

There is nothing like seeing someone take a bite of a cookie or brownie and just this overwhelming sensation comes over them and you see it; and you feel that your job is done–but it’s actually just beginning.

Anytime and anyway I can get my story and experiences to those who are timid or scared of starting their own thing I jump right on. I believe in the entrepreneurial spirit and the small business owner.. More power!

To contact Brandi Daniels, visit www.embracesweets.com.

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In addition to the 70 stories in The Entrepreneur Story, we love hearing your entrepreneur stories. There’s just so much we can learn from each others’ experiences.

• Why did you start a business?
• What have you learned?
• What was it like starting your first business?

Today’s story comes from Jill Harding, of Boundless Design. She was tagged by Jon Speer, one of the authors in The Entrepreneur Story.

You can also submit your story or recommend someone else’s at www.theentrepreneurstory.com/yourstory.

***

Jill Harding, Boundless Design

My Entrepreneur Story really started my senior (May 2001) year at Indiana University.

My goal was to work for a sound company to gain exposure and experience in both print graphic design and marketing. Then in 10 years take my learned experiences and create my very own Graphic Design Company.

The awesome part about my story is - I was able to start my Graphic Design Company much sooner, it only took 6 years versus 10 years.

By starting my own Graphic Design Company, I have had the great fortune to meeting many amazing individuals and companies.

It also came very prevalent that a lot of companies big and small have a need for my services. Plus Boundless Design, LLC is able to provide competitive branding, marketing and graphic design (print and web) outcomes at an extremely affordable price. Custom one-on-one attention to details unparalleled to agencies and firms.

Boundless Design technically became a LLC business May 2007, but through my vision and design talent the sky is truly the limit.

I also have had the opportunity to meet many like minded individuals when I joined a powerful networking group in July 2007 “Rainmakers.” Also through Rainmakers, I became a part of LinkedIn.com which has given me even more exposure.

So my Entrepreneur Story is simple - I have a creative talent which I truly enjoy that allows me to help many companies big and small while being easy on their bottom dollar.

***

To read more, visit Jill’s website at http://jillharding.com.

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Launches, especially when you’re dealing with websites, are inevitably full of delays. Can I get an “Amen?”

I keep forgetting that one should never announce a launch until after the product’s already been launched for days. Our Beta Launch was due to happen at 6 pm this evening, and wouldn’t you know it, the server went down. Nice!

I should have been more ambiguous about the time zone specified. We’re still launching tonight, and we’re still launching at 6 pm– just not Mountain Standard!

Will keep you posted– should be happening in the next 30-60 minutes, for our friends & fam Beta purchasers.

(All of this, by the way, is the reason to have a beta launch before our impending public launch next Wednesday. It’s a planned window of opportunity to get the kinks out of the system over a 6-day period while we ramp up to do some major PR work.)

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