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From Brandi Daniels, Embrace Sweets:

I co-own Embrace Sweets, a gourmet dessert company I started with my mom, Sandra.

We started ES in 2004, with the idea of:

1. Having a successful business & doing what we love!

2. Making our grandmother and great grandmother proud.

We come from a long line of bakers, but we are the first to turn this casual event and gift into a career.  We absolutely love what we do and wonder daily ‘what took us so long’.

A lot of people love the fact that we’re mother and daughter, first they can’t believe it– “You two actually get along? Wow that’s really cool”. Sandra and I are best friends; we complement each other and know where the other is stronger and weaker–it’s a great partnership.

In 2006, we won a national award for our brownies and were the Entrepreneurs of the Year by our Chamber of Commerce.In  2007, we won Emerging Business of the Year (by the Chamber) and Client of the Year (by SCORE).

This is more than a job for us; we love being creative in the kitchen and in our business (we’re creating the buzz word ‘brownie boutique’ now!) and most importantly our fans.

We started Embrace at our local Farmers Market, and it was a great way to meet people, to connect with them and share our story.

There is nothing like seeing someone take a bite of a cookie or brownie and just this overwhelming sensation comes over them and you see it; and you feel that your job is done–but it’s actually just beginning.

Anytime and anyway I can get my story and experiences to those who are timid or scared of starting their own thing I jump right on. I believe in the entrepreneurial spirit and the small business owner.. More power!

To contact Brandi Daniels, visit www.embracesweets.com.

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