Free Mini e-Book: “You’re Not The Customer”
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Been in brainstorming mode the last few days (always dangerous!!!).
The main thing on my mind:
- What do entrepreneurs really need?
- What can I do to provide value-adding solutions that meet that need?
This mini e-book is an experiment along those lines.
“You’re Not The Customer: Why Your Ideas Don’t Meet Their Needs”
It’s free to download:
Is it helpful to you?
Would mini e-books around a niche topic, based on problems you request answers to, be useful?
Hope you enjoy it. Feel free to post a comment with what you think & need. 
January 25th, 2008 at 5:02 pm
Carolynn,
This is an excellent presentation. Please tell me you are going to give an oral presentation (seminar) about this…
It actually got me thinking about a few of my past ideas. First, I thought SunSavvy was fantastic idea. It wasn’t necessarily that it was a “bad” idea; rather, I did not ask myself all of the pertinent questions you address here. (Plus, I ran out steam and money.) Additionally, about my skin cancer book. It sold well for the first month, but then declined - I wondered why… With the next book(s), I’m going to try and think more about THEM (even though the skin cancer books are to help OTHERS). Anyway, you touch on some very key points. As for your book… It’s a GREAT idea. I think that there just needs to be more BUZZ about it, so as to draw in more customers. Sometimes awareness can make all the difference.
January 25th, 2008 at 5:03 pm
PS: I counted the number of times the word “I” appeared in my last three sent emails, and compared them to the word “you”. “I” appeared 30 times, whereas “you” appeared 18. Eek.
January 25th, 2008 at 5:17 pm
PPS: I’m going to include the link for this post/PDF in a short article I’ve JUST been assigned to do on failed business idea. Ironic that I JUST read this. Don’t worry, I won’t rip off your idea; rather, write a paragraph intro and refer to your link for more information.